What an Author can do – apart from writing a book.

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You’ve written your novel and want to start marketing it… here’s some things to help you on your way…

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Start honing your sales speak – when people start to ask what your book is about have a brief 30 second pitch to entice your listener. You want to excite them ad encourage them to buy your book. If they start asking questions once you’re done, you know you are on the right track.

Make some bullet points about the protagonist, the challenges she faces; your genre and target market. Think of the blurbs you see on the back of books… you want the speech to be punchy, give all the relevant information and leave your listener wanting more.

Memorise it! Say it over and over out loud so it becomes second nature to talk about without stammering. Remember to make eye contact and feel excited to talk about your book – your listeners will feed off that energy.

Keep it short. Don’t drone on afterwards. Have some business cards, or bookmarks on you at all times with links and information where to buy your book, or visit your author’s page online. And leave it there! Make your listener eager to jump on line and purchase your baby 😉

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Attend events. Be it writing or publishing seminars, author get togethers, or events that are associated with your book (i.e. spiritual expos if your book is about that topic, talks at the library, festivals…) Socialise! Make friends, talk to people. I know it’s daunting, but if you want people to buy your book you’re going to have to put yourself out there. Or in the least have some friends and family come with you and do it too. Put that elevator pitch into practice.

Usually when you meet someone and ask what they do for a living, they’ll ask you back. If you say “I’m a writer.” You are always going to get asked what you write – there’s you in. Don’t blow it!

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Get artistic. Take some pictures, of your book with people and at interesting places. Get your friends and online followers to post their own. Create promotional banners and gifs. Make a bookmark. Design a big poster. The ore material you have at your disposal, the more chance you have at placing it somewhere to direct traffic to your website or online store to make a purchase. Get creative too. There are no rules to say you have to stick to tried and true methods. It’s possible you’ll reach a wider market.

You need to spend time talking about your book. Don’t just do it once, or for the month after the book is finished… marketing and promoting your book is something you need to do from here on out. There are free and inexpensive ways to get the word out. Community television, newspapers and radio, podcasts, social media, bulletin boards, explore and search these places out. And not just in your local community, look everywhere, other towns, states or even other countries. Your only as limited as your imagination.

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Maybe look into writing with someone else, or guest post on a blog. The point of this is to tap into a different audience, reach their followers. Maybe if you have a group of writers you meet with regularly you could publish an anthology: the combined force of all of your followers/fans/readers extends your reach and sales. (Especially if the other writers have a preferred different genre and target market to yours.)

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This is the flagship of your armada! Create a website. Make sure it is interesting, attractive and has all the relevant information about you, your book, and where to buy it. Have a subscribe button and collect email addresses so you can have a database of fans to sell your next book to, and email out alerts of events and upcoming releases.

You don’t have to spend money either, or be a web genius. It can be as simple as setting up a WordPress blog, or facebook page. Explore other options, there are many free web building sites, and some with low cost hosting. Take the time to do a little research and find something that will fit into your capabilities and budget.

But if you have the funds to get someone else to do it for you, make use of it. It will free up valuable time you could be doing other marketing activities – or writing the next book!

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Don’t just rely on selling your book through Amazon.com – have an online store on your website. Or get creative… see if there are a bunch of authors in your local area and host an event at a bookstore or library. There’s nothing to say you can’t set up a stall at your local markets either. The more places you can find to place your product, the better. Contact independent bookstores, they love to support local talent and will most likely create an event and promote your book off their own bat.

Start local and then keep on expanding.

Selling and promoting is like a snowball rolling down a hill, it will keep getting bigger the more motion you give it. This is definitely a case where the more effort you put in, the more rewards you will get in return.

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If you need financial help in publishing costs if you are not signed to a publisher, don’t let that stop you. Seek out some sponsorship. You could promote a book store or local business in the front or back of your novel (and on your website). Maybe start a gofundme account and link it from your website. Post excerpts or the first few chapters as a teaser and people can donate to see the book published to finish the book.

e-publishing can be free too. You make sure you read the fine print before clicking accept. There are many pitfalls that can leech away your income.

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You are only limited by your imagination!

It was good enough to write a book, so it’s good enough to come up with some creative ideas to engage an audience into buying it.

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© Casey Carlisle 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

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