Getting that professional edge.
I am a veracious reader. I peruse bookstores and online stores. And without provocation, I can confidently say that if the cover looks amateurish, I completely dismiss the novel, whether it be a well-written story or not.
While I hate to admit that I suffer vanity when it comes to book aesthetics, I totally judge a book by its cover. It is one of the biggest marketing tools at your disposal when it comes to releasing a novel, so it amazes me how some authors make little to no effort in this area.
The main culprits are overused stock photo images and bad photoshopping. We’ve all seen book covers where the exact same photo has been used on at least one other authors work. It’s confusing and tends to leave the reader feeling duped. Like the author did not value their work enough to invest in an original cover. So if you do use stock photography, use a treatment to alter it enough that it looks completely different to the original and reflects the tone or your novel. If you are paying someone to create you cover art, ask about the source material, where they got it from, what it looked like. If you are investing money in you book, it better be funds well spent.
There are some terrible photoshopped covers too. I mean, why bother? In a technological age where any 12 year old can upload quality pics on Instagram and Tumblr, you are just asking for your novel to be ignored if you are making a composite image that is poorly executed. If you want to do it yourself, take a few classes, watch tutorials online. When you think it’s done, compare it to covers of novels in your genre already available. If your answer is anything other than ‘Heck yes!’ then it’s time to start over.
Additionally these days HD cameras are so cheap. Lighting is not so hard to work out. Take a day and snap your own source material.
The only reason I can think of as to why some of the novels I’m thinking of have bad cover art is because the author in question rushed through the publishing process. Did they have a marketing plan?
Usually the quality of the cover reflects the content – well, in the readers mind anyway. So if you have sub-par content on your cover, do you expect it to hit a best sellers list?
Take into account typography, placement of your font. Colour, tone and the images used. Will the cover still be clear in a thumbnail? Does it stand out from other titles in the genre? Does it reflect your story? There should be no reason to rush the most important marketing tool for your book baby. Take a week to sort everything out. A good cover reveal is a great event for creating hype. Use it.
There are even websites that can design a cover for you for a low fee. Cover artists really aren’t that expensive either. Take the time. Do the research. Or if you are a control freak, get some skills and practice!
We all want you to succeed and put your book in the best possible light.
© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.