Book Review – ‘Tweet Cute’ by Emma Lord

Roast your pizza and your tweets all in one tasty read.

Genre: Y/A, Contemporary, Romance

No. of pages: 368

Meet Pepper, swim team captain, chronic overachiever, and all-around perfectionist. Her family may be falling apart, but their massive fast-food chain is booming ― mainly thanks to Pepper, who is barely managing to juggle real life while secretly running Big League Burger’s massive Twitter account.

Enter Jack, class clown and constant thorn in Pepper’s side. When he isn’t trying to duck out of his obscenely popular twin’s shadow, he’s busy working in his family’s deli. His relationship with the business that holds his future might be love/hate, but when Big League Burger steals his grandma’s iconic grilled cheese recipe, he’ll do whatever it takes to take them down, one tweet at a time.

All’s fair in love and cheese ― that is, until Pepper and Jack’s spat turns into a viral Twitter war. Little do they know, while they’re publicly duking it out with snarky memes and retweet battles, they’re also falling for each other in real life ― on an anonymous chat app Jack built.

As their relationship deepens and their online shenanigans escalate ― people on the internet are shipping them?? ― their battle gets more and more personal, until even these two rivals can’t ignore they were destined for the most unexpected, awkward, all-the-feels romance that neither of them expected.

An adorable tale of modern technology and the love of pizza! The title is a pun on ‘meet cute’ and is exactly that. This was cute.

The characters are all likeable and well rounded. There is a sense of angst, anxiety, and pressure to be perfect and know your direction in life. ‘Tweet Cute’ is told in alternating perspectives each chapter from our protagonists and love interests Pepper and Jack. Pepper is a high achiever in school and runs her mother’s pizza chain’s social media account with a heavy dash of sardonic wit. Think how Wendy’s roasts its competitors on twitter. I had a bit of an issue in how Pepper’s mother laid a lot of pressure on her daughters head in basically heading the marketing department for a major fast food franchise… it felt unrealistic and irresponsible. But it was a great set up for an environment ready to launch so many tropes in contemporary romance.

Jack is a hard-working student and employee in the family pizzeria, shouldering a lot that is essential for their family’s well-being. Again, a lot of inappropriate pressure placed on the head of a teen who should be focusing on school and their future, not managing his parent’s affairs. He struck me as that always positive type, goody-two-shoes, underdog.

Though it took a while to go anywhere. The first half of the novels pacing is on the slower side, but after that the book gets a lot better. The plot is very predictable, but there were a few surprises that popped up which delighted me. The storyline unravelled very cleverly in the last quarter of the novel.

Overall feeling: The title says it all.

© Casey Carlisle 2023. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

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