What an Author can do – apart from writing a book.

UL-What-an-Author-can-do-by-Casey-Carlisle.gif

You’ve written your novel and want to start marketing it… here’s some things to help you on your way…

UL-What-an-Author-can-do-by-09-Casey-Carlisle.jpg

Start honing your sales speak – when people start to ask what your book is about have a brief 30 second pitch to entice your listener. You want to excite them ad encourage them to buy your book. If they start asking questions once you’re done, you know you are on the right track.

Make some bullet points about the protagonist, the challenges she faces; your genre and target market. Think of the blurbs you see on the back of books… you want the speech to be punchy, give all the relevant information and leave your listener wanting more.

Memorise it! Say it over and over out loud so it becomes second nature to talk about without stammering. Remember to make eye contact and feel excited to talk about your book – your listeners will feed off that energy.

Keep it short. Don’t drone on afterwards. Have some business cards, or bookmarks on you at all times with links and information where to buy your book, or visit your author’s page online. And leave it there! Make your listener eager to jump on line and purchase your baby 😉

UL-What-an-Author-can-do-by-02-Casey-Carlisle

UL-What-an-Author-can-do-by-10-Casey-Carlisle.jpg

Attend events. Be it writing or publishing seminars, author get togethers, or events that are associated with your book (i.e. spiritual expos if your book is about that topic, talks at the library, festivals…) Socialise! Make friends, talk to people. I know it’s daunting, but if you want people to buy your book you’re going to have to put yourself out there. Or in the least have some friends and family come with you and do it too. Put that elevator pitch into practice.

Usually when you meet someone and ask what they do for a living, they’ll ask you back. If you say “I’m a writer.” You are always going to get asked what you write – there’s you in. Don’t blow it!

UL-What-an-Author-can-do-by-03-Casey-Carlisle

UL-What-an-Author-can-do-by-11-Casey-Carlisle.jpg

Get artistic. Take some pictures, of your book with people and at interesting places. Get your friends and online followers to post their own. Create promotional banners and gifs. Make a bookmark. Design a big poster. The ore material you have at your disposal, the more chance you have at placing it somewhere to direct traffic to your website or online store to make a purchase. Get creative too. There are no rules to say you have to stick to tried and true methods. It’s possible you’ll reach a wider market.

You need to spend time talking about your book. Don’t just do it once, or for the month after the book is finished… marketing and promoting your book is something you need to do from here on out. There are free and inexpensive ways to get the word out. Community television, newspapers and radio, podcasts, social media, bulletin boards, explore and search these places out. And not just in your local community, look everywhere, other towns, states or even other countries. Your only as limited as your imagination.

UL-What-an-Author-can-do-by-04-Casey-Carlisle

UL-What-an-Author-can-do-by-12-Casey-Carlisle.jpg

Maybe look into writing with someone else, or guest post on a blog. The point of this is to tap into a different audience, reach their followers. Maybe if you have a group of writers you meet with regularly you could publish an anthology: the combined force of all of your followers/fans/readers extends your reach and sales. (Especially if the other writers have a preferred different genre and target market to yours.)

UL-What-an-Author-can-do-by-05-Casey-Carlisle

UL-What-an-Author-can-do-by-13-Casey-Carlisle.jpg

This is the flagship of your armada! Create a website. Make sure it is interesting, attractive and has all the relevant information about you, your book, and where to buy it. Have a subscribe button and collect email addresses so you can have a database of fans to sell your next book to, and email out alerts of events and upcoming releases.

You don’t have to spend money either, or be a web genius. It can be as simple as setting up a WordPress blog, or facebook page. Explore other options, there are many free web building sites, and some with low cost hosting. Take the time to do a little research and find something that will fit into your capabilities and budget.

But if you have the funds to get someone else to do it for you, make use of it. It will free up valuable time you could be doing other marketing activities – or writing the next book!

UL-What-an-Author-can-do-by-06-Casey-Carlisle

UL-What-an-Author-can-do-by-14-Casey-Carlisle.jpg

Don’t just rely on selling your book through Amazon.com – have an online store on your website. Or get creative… see if there are a bunch of authors in your local area and host an event at a bookstore or library. There’s nothing to say you can’t set up a stall at your local markets either. The more places you can find to place your product, the better. Contact independent bookstores, they love to support local talent and will most likely create an event and promote your book off their own bat.

Start local and then keep on expanding.

Selling and promoting is like a snowball rolling down a hill, it will keep getting bigger the more motion you give it. This is definitely a case where the more effort you put in, the more rewards you will get in return.

UL-What-an-Author-can-do-by-07-Casey-Carlisle

UL-What-an-Author-can-do-by-15-Casey-Carlisle

If you need financial help in publishing costs if you are not signed to a publisher, don’t let that stop you. Seek out some sponsorship. You could promote a book store or local business in the front or back of your novel (and on your website). Maybe start a gofundme account and link it from your website. Post excerpts or the first few chapters as a teaser and people can donate to see the book published to finish the book.

e-publishing can be free too. You make sure you read the fine print before clicking accept. There are many pitfalls that can leech away your income.

UL-What-an-Author-can-do-by-08-Casey-Carlisle

You are only limited by your imagination!

It was good enough to write a book, so it’s good enough to come up with some creative ideas to engage an audience into buying it.

UPPERCASE lowercase banner by Casey Carlisle

© Casey Carlisle 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Casey, Cancer and Cabaret

What started out as something on my Bucket List turned into a business and fundraising event that was anything but boring.

Daffodil Day CC220In the spirit of Daffodil Day here in Australia (Friday 28th of August), where we come together to raise funds to help fight cancer, I wanted to step away from the usual blog and share an old story about how I raised funds when I was in the middle of my own battle with Non-Hodgkin’s Lymphoma…

TLEG Promo shot 01I had launched a production back in 2004 booking dancers and variety acts in Perth, Western Australia. I’d been thinking about it when going through Chemo (the second time) and as I was slowly recovering, launched the business. You could say this was the start of my Bucket List – I wanted to cram as many crazy ideas as I could into this short life. Basically, all I had to do was take bookings and manage a marketing campaign. Most of it was done online and at weekends, so it was perfect for someone who was sick half the time.

The company grew and I added drag and cabaret performers into the mix from hairdressing and ballroom dancing contacts. Business was doing really well, and I was growing the company and getting gigs for just about every weekend. That’s when I had the fantastic idea to form a troupe and create an Australian and New Zealand Las Vegas Styled Showgirl tour…

…until I stopped responding to treatment and needed to have a number of surgeries to remove malignant lumps.

Lavender Casey Carlisle ShowgirlBut I wasn’t about to let all that hard work and money go to waist, So instead I decided to put on a charity event for the Cancer Council in conjunction with the re-launch of the refurbished Perth Town Hall. Initially it was supposed to be dinner theatre for four weekends in a row, but my publicity company dropped the ball and ticket sales were poor. In the end we produced one massive night, getting rid of the meals so we could really pack the place. In the week prior both myself and the cast managed to drum up more publicity than the company I’d paid a small fortune to…

It was all very stressful, and in hindsight I should have let it go as soon as my health started to backslide. But when you have twenty employees counting on you, it’s hard to be so selfish. My partner at the time was the Godsend who got me through it all.

If I hadn’t been so ill, I may have been tracking the publicity company more closely and our original intention realised. But that’s all water under the bridge now.

Adding to the pressure, I had three small operations scheduled in the six weeks of rehearsal time leading up to the event. One to remove cancer growing on the cartilage of my nose; another to remove lumps on my jaw (along with a wisdom tooth and molar) and the final one to get lumps on my throat. There were more surgeries planned for larger areas later that year, but given that I don’t respond well to anaesthesia, as much as could be done under twilight sedation was first off the bat.

Stupid me had re-organised the show for the single night gala, where I was basically the headline act. Not having been through surgery before, I had underestimated the recovery time. I did, manage several walk-throughs and kicked butt in the dress rehearsal… over ten years of a dancing career under my belt enabled me to wing a part of it. My stitches were removed two days before curtain up.

I have to give it to my cast mates and stage staff though, they did an amazing job amongst so much change and adversity. Especially my partner in crime, when I was drained and emotional he picked up the slack and kept everything running smoothly and placated the highly strung creative types in this industry.

Perth Town Hall Dressing Room by Casey CarlisleLeading up to the day, I had half of the cast pull out, or had to replace them (due to no-shows at rehearsals) and ended up with a number of drag performers. We combined the numbers around a Beauty Pageant theme with a comedic twist and used the variety acts as support acts in between the group and solo numbers of the main cast. What had been turning into a dogs breakfast transformed into something beyond even what I could have hoped for. So with a mix of Queens and girls it turned out to be a Connie and Carla extravaganza!

The gang pulled together and helped with costuming – with over 120 individual outfits completed, including wigs, hairpieces, feather backpacks, and head pieces… thank goodness for outsourcing!

–ooOOoo–

FAMILY AND FRIENDS FOR CANCER… TINA LOUISE ENTERTAINMENT GROUP STAGES FREE CABARET SHOW TO RAISE FUNDS FOR THE W.A. CANCER COUNCIL 

Pageant show by Casey Carlisle

On the 9th of September, the Perth Town Hall will be transformed into the glitziest venue in the city for a charitable cabaret show to raise funds for cancer sufferers. The Miss Australia Covergirlz Pageant, brought to Perth by the Tina Louise Entertainment Group, this event asks that the audience makes a donation upon entry for the Western Australia Cancer Council.


Audiences will see six performers, Casey Carlisle, Chaise Punani, Sapphire, Gillette Venus, Elle Niño, and Cinnamon dance, sing and dazzle their way through the evening. With her signature red locks, curvaceous body and flirtatious laugh, Casey Carlisle is the founder of the Tina Louise Entertainment Group. Having survived Non-Hodgkins Lymphoma twice and just 2 week ago recovered from surgery Casey is trying to follow her passion of performing and raising money to help those who are fighting cancer themselves. The group’s high energy and extensive repertoire of shows are known for their extravagant costumes and hypnotic choreography. The group collectively has experience in acting, dancing, modelling and M.C. work for corporate, theatre, television, photographic and promotional events throughout Australia. 


Don’t miss all the action on the 9th of September 2005 at the Friends and Family for Cancer cabaret show at the Perth Town Hall, corner of Hay and Barrack Streets, Perth. Donation at the door with all proceeds going to the W.A. Cancer Council . Doors open at 7 pm.

–ooOOoo–

We managed to raise just a sizeable sum for the charity and despite the difficulties and hospitalisation, it was one of the happiest and most entertaining nights of my life. Something I am immensely proud of and will always treasure the memories. And well, hey, another outlandish item crossed off the Bucket List.

In 2010 the company was wrapped up after continuing health issues and needing to relocate for further treatment. It was a sad day, but necessary. Although I had many other challenges ready to face from my Bucket List.

I was lucky to gain much of my health back (thanks to miracle-working doctors and a change in lifestyle). Many of my friends and family have not fared so well. I’ve lost some incredible people from my life. Please support this worthy cause when you can. Buy a ribbon, a pin… or do it in big flashy and glittering style. Every little bit helps.

To those no longer with us – I am truly blessed to have shared your journey. You have changed my life for the better and it has truly been enriched to have had you in it.

I miss your face.

Bucket List by Casey Carlisle

© Casey Carlisle 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.