Women in Writing – has the pay scale equalised with their male counterparts?

Women in Writing has the pay scale equalised Pic 02 by Casey Carlisle

I was looking into the gender pay gap, chiefly in writing as a career, and I was pleasantly surprised.

Keep in mind that writing can include journalism, copywriting and marketing, book writing, technical writing, and the list goes on…

Drawing on general statistics from governing bodies and research biometrics we can conclude that writing does not suffer the gender pay gap as much as other pursuits. In general the figures show female writers are looking at 97-99 percent of a male counterpart’s wage. Though more media focused professions tend to see a larger gap, close to 80%. A prime example of this is in 2017 when Lisa Wilkinson abruptly departed her position as host of Channel Nine’s Today Show after almost a decade when the network refused to match her pay demands to that equaling her male co-host Karl Stefanovic.  Read more here: https://www.theguardian.com/australia-news/datablog/2017/oct/18/australia-gender-pay-gap-why-do-women-still-earn-less-than-men

Women in Writing has the pay scale equalised Pic 03 by Casey Carlisle

Though, when doing research for this article I was gobsmacked at how much of a gender pay gap still exists on a global stage across all sectors of employment today. I could get very emotional about the injustice of it all and go on a rant, but I’m focusing on the facts I’ve gleaned within the writing community because it directly affects me. Publishing seems to be a much more accommodating environment for female careers. But if you want some interesting general facts about the gender pay gap check out this article: https://www.aauw.org/2019/04/02/8-surprising-facts-about-the-gender-pay-gap/

For general take home pay across all industries, I have found typically there is less of a margin of difference for differing sexes wages here in Australia compared to other countries. And it also seems skewed towards industries that are dominated by men, run or managed by men. Like favors like it seems. In industries dominated by female staff we see more of a balance, except in the retail sector where women typically earn more than men for the same job.

For contrast, I canvased over fifty writers that I know who have published 2 or more books in Britain, America, and Australia with an equal representation of genders to get a view if there was a gender pay gap in authors. Covering traditionally published fiction, Non-fiction, and differing genres. There were some interesting findings – but this may not represent the community at large because of the sample size, opportunity, how much independent effort the author undertook to boost sales – there are so many factors that can influence the results, but it’s a nice litmus test into my favoured profession.

Technical writers in non-fiction favor men over women (but I have a feeling this was due to professional qualifications and time in the industry. But that could also mean that men were favoured over women for opportunity and career advancement. It’s such a microcosm of a niche it was hard to get a handle on what the landscape was like.”

Women in Writing has the pay scale equalised Pic 04 by Casey Carlisle

Women dominated YA and romance fiction and tended to not only get higher signing bonuses, but produced more novels per year on average, thus being seen as a better investment for publishing houses.

Men skewed higher than women in thriller, adventure, and horror genres. This has to do a lot with famous authors like Stephen King, Dean Koontz, Michael Crichton, and Clive Cussler to name a few, paving inroads and publishing houses wanting to emulate their success.

Science Fiction and contemporary novels came up and even odds. As did historical fiction.

Though when you look as historical non-fiction male authors dominated the field and drew in much larger signing bonuses and sales figures (you know what they say – history was written by old white guys.)

There is an increasing trend in feminist literature that is seeing some great in roads to a completely female dominated genre with great rewards.

Memoirs and Autobiographies were interesting to look at. Ten years ago it was mostly dominated with male writers pocketing huge bonuses, but it seems to be swinging to a more female dominated market. Though they are not getting the kind of bonuses the men saw in the past, but that has more to do with economics and the industry that it does gender and opportunity.

Children and middle grade books were also dominated with women and their income was actually higher than those offered to their male counterparts.

I think overall the trend I see is in more serious and factual based writing we see men getting the professional notoriety and opportunity – and that also being reflected in their offers and income streams. Whereas women dominate in the creative, touchy-feeling genres, or genres reaching into childhood and female literature.

Sarah Connell and Julia Flanders

The industry is also still going through even more change with profiles like Ursula LeGuin and J.K. Rowling getting accolades for their body of work and many contemporary female authors having their novels optioned for film and television, we are seeing the gender pay gap getting mostly obliterated, and more opportunities being afforded to women. As to opportunity for people of colour and those who don’t conform to gender norms, to those of a variety or sexualities. It’s great to see such diversity and equal opportunity spreading throughout the industry – and have that reflected in the amount we get paid for our craft.

I wish I could discuss specifics and figures, but a key part of getting information for this article was keeping personal financial information private. Fair enough. I’m just greatful for the opportunity.

There was also a skew in the results with certain publishing houses. Some were more generous in their signing bonuses than others. But in some of the cases where I was privy to a lot of information, I can see everyone was judged on their own individual merit and what they could bring to the table in the arrangement. So while the overall figures still show the men being offered larger signing bonuses in certain categories and as the bigger earners overall, there was a balance for writers across the board. I think the industry will balance out even more in the near future as we see staffing changes and old attitudes pushed out of the industry.

The take home summary of my research shows that even though the gender pay gap in writing and publishing is one of the smallest in comparison to other industries, there is still a lot of work and attention needed to bring it to an even, open opportunity landscape. It’s great that we can even have these types of discussions. I know if this topic was brought up when I first started writing I would have been tsk-tsked out of the room. For me personally when I applied for jobs, or put in a submission for work, my worth would also include my appearance. If I was too attractive, I couldn’t also be intelligent. If my qualifications exceeded those of the interviewer, I was seen as a threat. Such a delicate rope we walk in the social-political climate. But with more ‘woke’ attitudes, more exposure and open discussions on equality, and deconstructing discrimination we are seeing a more accepting, global movement for equality. And that gives me hope for the future… and for my writing career.

 

What have been your experiences in the gender pay gap? Do you know of any writing-centric experiences or statistics that can add to this topic? I’m interested to build a better snapshot of opportunity and remuneration afforded women writers.

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© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

 

Reflections on 35 years of writing

Reflecting on 35 years of writing Pic 01 by Casey Carlisle

When people think of success in a career in writing, they immediately assume you’re a novelist. Your publications are available in most bookstores. They don’t think of name recognition, just that you have a book in bookstores. What a narrow view of success, and of the vocation as a writer.

In the early years writing for me was purely for enjoyment and escapism. Writing fantasy and science fiction stories, never meant of anyone’s eyes but my own to peruse. I was learning to stretch my imagination, the creative muscle, and the ins and outs of spelling, punctuation, and grammar. You never stop learning or flexing those muscles.

Shortly after high school I started writing articles for magazines and newspapers. But it was by no means my chief source of income, merely done out of love with a small financial recompense for validation that my writing was interesting and engaging… and on trend.

Reflecting on 35 years of writing Pic 02 by Casey CarlisleProfessional writing came through university and after. I’d take casual jobs to write letters. You know those awful form letters you get from large companies, so meticulously worded – yep, I wrote some of those. And from there I went into technical writing for text books, guides, periodicals; and into educational development guides breaking down curriculum and its applications for desired outcomes. It all sounds so very dry and snore inducing right? But that’s been the backbone of my writing income. I did think about returning to journalism, but after writing in such a fact-based medium, needing to include sensationalised headlines, marketing tag lines, dramatized text, and clickable content felt like a false economy. Like news was losing its integrity. Of course I could have been one of those writers swimming against the current and sticking to my principles, but it would mean starting over in unpaid internships and begging for a by-line. My heart wasn’t in the fight.

From there I branched out into online content for articles and websites, and coming full circle, started writing those science fiction and fantasy novels again. This time with a serious agenda to write something worth reading (and getting traditionally published.) Not to say I’m successful because I have a book for sale in a bookstore, but for the journey, the sharing of a story, for the fun of it. Plus, of course, there are so many more avenues to publishing and getting your work in front of readers these days.

Opportunities also came my way that had me accepting the challenge. Screenwriting, speech writing, ghost writing, developmental editing, line editing, mentoring, brand and marketing campaigns. All paid work. But still not the type of efforts that will result in having a book baby stacked on the shelves of your local bookshop.

It’s funny people’s assumptions on what I do as a writer. I’ve had relatives thinking I wrote children’s pop up books when I told them I was writing a young adult title. Most assume I’m sitting at my computer with a pot of tea and churning out bodice-busting romance e-books. It just goes to show how little the general public know when it comes to careers in writing. Where good grammar, spelling, punctuation, and a dash of imagination and organisation can take you.

Now, as a child I may have dreamed of finding something I wrote for sale in my corner bookstore. I’ve made a career out of writing in a different form, and there’s still time. I have had my work on the shelf, but in a different form, under a different name. But one day soon I will see exactly what I imagined my future would be like – but will that mean I’m finally a success? Haven’t I already achieved that?

Reflecting on 35 years of writing Pic 03 by Casey Carlisle

What do you imagine as your success as a writer? How have your friends and families perceptions of being a writer affected you?

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© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Transgender and intersex protagonists – are they represented in the mainstream literature yet?

Trans and Intersex representation in mainstream literature Pic 01 by Casey Carlisle

Is there still a lot of discrimination or is it just fear and dysphoria? Or is a thing of the past?

I had this idea a couple of years back after beginning to read more diversely, and with the latest coming out and worldwide publicity around Nikkietutorials, curiosity of how trans and intersex protagonists are represented in mainstream literature is back in the forefront of my mind. We even have what I think is the final season of ‘I Am Jazz’ which has just started airing and a trans character in ‘Supergirl.’ I also loved the representation in shows like ‘Pose’ and ‘The Fosters.’ Just to mention a few – so there is definitely an accepting and welcome addition of transgender and intersex representation in the mainstream media – but I wanted to explore it further and take a look at the publishing industry (and my own personal reading habits.)

Trans and Intersex representation in mainstream literature Pic 02 by Casey Carlisle

There is also the concept of ‘own voices’ books, written by transgender and intersex authors – which can be a more authentic representation of their own community and experience. I’ve read novels with leading characters who identify as transgender or intersex penned by cis authors, and I must admit it’s very hit or miss with how I enjoy the narrative. Half the time they are a tiny bit offensive or dysphoric without meaning to be. It says more about the authors’ education about this niche community that it does about someone who has actually lived through the experience. And thus, the novel reads like its demographic is skewed towards enlightening cis gendered readers. Deep discussions with members of the LGBTQIA+ community always praise the efforts and inclusion on the surface, but if you have a deep discussion with these readers, the details are often off-base.

If you search for the terms transgender or intersex when looking for your next read you will typically get a list of non-fiction titles. Socio-political or psychological focused papers, autobiographies, and erotica. Where are all the great stories that just happen to have a transgender or intersex protagonists that are fiction which are not revolved around coming out, transition, or sexual intimacy? Believe me, they are out there, you just have to really look. The only place I was able to find a decent collection of current releases are from blogs or Listopia on Goodreads. And if you compare the lists to general fiction current releases… the average transgender and intersex list sits at 100 books, the average general fiction list in anywhere from 1,000 to 4,000. Which boils down to a 4-10% representation on the current market. Which is an interesting figure because that is what psychological journals are quoting as the percentage of people identifying as transgender or intersex in the real world as a general benchmark – whether that is accurate or not today is a different debate. But it felt like a significant correlation. Looking through my own library (which is skewed by the availability of literature and available funds to purchase books) sits at approx. 5% (up from 4% in 2018) out of a 22% share of LGBTQIA+ titles.

I am definitely thankful for the changes in attitude to transgender and intersex characters. Twenty years ago it was rare to read a novel with their representation, and if they were present, they were usually treated as evil, a freak, a sex worker, or the comic relief. The ending of their storylines usually culminated in tragedy too. It was dehumanizing. The trend is definitely skewing towards greater representation, more realistic, well-rounded characters, and positively ending storylines.

I do have to say that there is a great deal of acceptance out there. And it warms my heart. People are people. Love is love. We are seeing that reflected in representation in our publishing material, film and television, and the wider community in general. Yes, there are still opposing voices, but as loud as they get, their manifesto is getting tossed out the window in favor of a more inclusive and accepting environment. And something makes it feel like we are heading for that Star Trek future.

So what does it all mean? I think is shows how society’s attitudes are changing, how that change is reflected through representation in art and culture, books and movies. It’s allowed for the discussion and importance of own voices literature. It is also opening doors for other minority groups into inclusivity. It leaves me feeling positive for how the human races collective consciousness is evolving, and how we are getting a wide array of poignant reading experiences.

Trans and Intersex representation in mainstream literature Pic 03 by Casey Carlisle

What was the last book you read with a transgender or intersex protagonist? Can you add to these titles of new and upcoming books with transgender/intersex protagonists?

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© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Ageism and Fear in the Jobscape and why writing saved my life

Ageism and Fear in the Jobscapr Pic 01 by Casey Carlisle

It’s been a minute since I’ve written anything about writerly advice because I’ve been taking time to, well, write. But I thought I’d share how I created my own job, and the circumstances that led me to it. Maybe you can create your dream job too.

Having difficulty gaining employment once you reach a certain age isn’t a new story. I never really had to face this issue until I moved from the city to a small regional centre. This combined with the reality that my work experience and qualifications typically exceed that of the employers I’m interviewing with… and well, for whatever reason, I did not land a new position. But it is a little my fault because instead of applying for high stress, high responsibility vacancies, I choose to wind down and enjoy the coastal lifestyle – so targeting a less demanding position was key.

I was cited many reasons for the lack of success at the interview stage. I was too over-qualified, they were afraid I would get bored, or I was met with silent wide-eyed blinking when they perused my resume at job interviews. And typically, the jobs going to a more suitable applicant usually meant someone in their early 20’s with little education and experience. I know this because I followed up on every job I applied for out of professionalism and courtesy.

Stock Traders Conducting Interview

There is no sour grapes here. Just a little dumbfounded. I never had any complications gaining employment in metropolitan areas, but country regions have proven fruitless. It’s a smaller market and much less resources. And I hesitate to mention that there was on average 100-150 applicants for each vacancy.

I even went as far as explaining that I knew exactly what the positions I was applying for entailed. The kinds of positions that suited my lifestyle. I have a lot going on outside of a job (like writing, volunteering for marine conservation efforts, and exploring the area). And though I will dedicate 110% of my effort and commitment, when the day ends I like to leave work at the office, and enjoy my personal time with other endeavors. I’m not out to climb corporate ladders or build an empire. I want work satisfaction in a great environment and an income help me earn enough money for holidays, living, and retirement. I’ve already done the hard yards. I own my home and cars. My experience and qualifications should not be seen as intimidating or being over-qualified; but as a value add. An in-house all-rounder at your disposal whenever you need it.

So I was flummoxed to say the least.

My only alternative was an hour and a half commute to the city, to start my own business… or turn a passionate hobby into a new career. Determination and perseverance, and a little outside the box thinking has taken me to a place where I can breathe a sigh of relief. Otherwise it would have been selling up and moving back to the city (along with a substantial financial loss). But I have an emotional attachment to where I am currently located, so moving was a last resort.

I had already been writing in my free time. And when the idea to chase this pastime on a full-time basis struck, I thought – easy! I’ll just finish writing novels faster and send them out to publishers. Raking in the dough.

What a deluded creature I was.

Ageism and Fear in the Jobscapr Pic 03 by Casey Carlisle

Turning writing into a fulltime career meant diversifying the types of writing I was doing; and diversifying my skills.

Online marketing, website building, photography, and a foray into post-production of images, formatting, mastering algorithms, networking, professional development… and the list goes on! It turns out I’m not writing much more than I was when working full time, it’s just the remainder of my working week is taken up by all the bits and pieces involved in submitting and applying for work, and the industry as a whole.

So inadvertently, the jobscape in a small regional town has actually pushed me into creating my dream job through necessity. I don’t think I’ve ever had this amount of job satisfaction either. It’s interesting and diverse. I can pretty much choose my own hours, work remotely and travel if I wish.

Ageism and Fear in the Jobscapr Pic 04 by Casey Carlisle

I will say it was challenging to get started. There is no roadmap for this kind of thing. It’s all about building a portfolio, making industry contacts, and bidding for jobs. There are so many niches within the corporate, marketing, and technical sectors as well. You really need to research and investigate where there is a need for your services. My dreams of putting my feet up with a coffee and churning out the next best YA hit of the season is still there, but I’ve padded it out with screenwriting, speech writing, technical writing, ghost writing, proof reading and editing, and providing content for customers maintaining a website or social media platform. Heck I’ve even had work published for local news outlets.

I think exploring these other modalities has enriched my interest and skills as a writer. I love it.

Casey Carlisle at work 02My success feels like a bit of a ‘up yours’ to those employers who labelled me as too old, or felt intimidated to employ because of my qualifications and experience. They failed to see the passionate person in front of them. But those judgements say nothing about me and everything about them… so I just adapt. Innovate. Overcome.

Write on fellow wordsmiths!

 

 

 

What obstacles have you had to overcome to realise your career as a writer? I’d love to hear your stories… even if you’re only just starting on the journey.

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© Casey Carlisle 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

 

 

 

Ghostwriting and earning money from writing under a pseudonym

Ghost writing Pic 02 by Casey Carlisle

I aspire to write novels under my own name… but at the moment, the majority of my income comes from writing for other people.

Ghostwriting, or writing for other people so they can attach their name to your work as the author is more prevalent than you might think. More so in Non-Fiction genres, but it’s pretty much everywhere.

When you take a step back and view writing as a whole – and not just novel writing – there are plenty of opportunities to earn a living. For me, I’ve diversified. I get a little bit here, a little bit there, and it all adds up enough to support myself as I chase my dream. That suits me. If I focused on a certain specialization, I find I get stagnant with creative flow, as well as being pigeon-holed as only being able to produce that kind of material. I like to mix it up and keep things fresh.

Ghost writing Pic 01 by Casey Carlisle

The majority of my income is derived from Manuals, Text books, Academic Support Material, and Speech Writing. It’s also easier to do because it’s more about conveying facts than embellishment and world building. Plus I love research, so I find it fun. It’s the type of work where there is a team involved – you work to a spec, fact check, submit for feedback and re-write. You get a stamp of approval and it’s off to someone else to worry about the editing, formatting, publishing, and marketing.

It’s much the same as Article Writing for media, except in media you need to include marketing terms and hot topic phrases (*cough* click bait *cough*) which is usually for an established columnist who is on a break or overworked. You will get a sample of their writing style to match before submitting. If you do a good enough job it can mean a fairly regular source of work.

I used to do a lot of Copywriting, but am scaling back on that, as the Marketing environment has grown exponentially in the last five years, and with so much new talent and a technology/social media focus, I’m not wanting to take a year or so off to update my skills in order to compete. It’s time I’d much rather spend writing my own content.

Screenwriting is something I fell into, and I’m finding the more work I do, the more offers I get. It was a case of who you know to get this score. Always a part of a writing team, deadlines that must be met no matter what, and I’ve gotten to work for some big movie productions down to a scripted YouTube piece.

71a83a70-33b2-4e9c-89be-b9a98cf8220eAll of that is fun and full of variety, but I’m also branching out into releasing work under a pseudonym. Only because in the world of publishing and marketing, everything is genre based. You can’t become established as a Mystery writer and then drop a cookbook on your dedicated fan base. So it’s recommended by your publishing team to ‘brand’ yourself. And thus alter ego’s are born. Plus the different genres/forms of publishing differ greatly for each pseudonym. They have their own marketing plans and budgets, different demographics and markets. Although I’m only small fry, it makes me feel like some big corporation at times with all this diversification with my writing.

All that I’ve mentioned is well and good for an established writer. I’ve got degrees, industry contacts, and thirty years of experience. For those of you starting out, do the research. Each of these endeavors were the result of weeks of toiling through information to form an action plan. Know your stuff. The internet has provided you with perfect tool to get the advice you need right in front of you for free. It just takes some time and perseverance to pull it all together. Plus, you need to get out there and network. Attend industry conferences in the field you are interested in writing for, publishing workshops, writers groups – the more resources you have, the better equipped you’ll be. Make sure you have samples of your writing handy at all times, whether it’s something you can email, or examples listed on a website, these will be crucial for attracting paid work. Don’t be afraid to put in a submission for work. Call places or send them an email query. It is an investment of time in trying to set up and get prepared for an income other than that from your novel… but it will mean you are a full-time writer.

Ghost writing Pic 04 by Casey Carlisle

These different forms of writing income have given me freedom to follow my passion, and although I’m not getting credit for my work in the form of notoriety – because it’s being published under someone else’s name. It does provide the financial freedom I need to work from wherever I carry my laptop. Plus releasing work under a pseudonym not only gives me a chance to brand work best suited to marketing activity to reach its target demographic, but also gives you the opportunity to try out different tactics in promoting. Whether traditionally published, or self-publishing, it will always be beneficial to learn how to sell your own work.

Keep at it author friends – find a way to follow your dreams!

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© Casey Carlisle 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Building Your Book Launch For $0 Investment

Building Your Book Launch for $0 Investment Pic 01 by Casey Carlisle

Is it possible to market your novel for free? Let’s take a closer look…

It boils down to this: The more time you put into your book launch, the more successful it will be. But does your time cost money? Not really, unless you are taking time off work.

But still, you have to get creative and put in a lot of man (or woman) hours. It’s all about building a platform, a following, making connections, and getting the word out. To do this, you are going to need a plan, each step needs a deadline, all leading up to your books release date.

It doesn’t stop there.

You will need to continue the same activities to keep the momentum and build sales after the publication date.

It’s a lot of work.

Let’s break it down, and please note this is simply about marketing your novel. Costs involved in editing, printing, and publishing your book are not included here. All of the aspects I’m discussing are things that fellow authors are currently using to market their novel. Things that work.

Building a platform.

Building Your Book Launch for $0 Investment Pic 02 by Casey CarlisleThis basically boils down to having an online presence. A place that gives all the information about your published works, tells readers where to buy your book, and offers a way to engage your readership. This can be through social media sites, blogs, or building your own free website (make sure that you are not then hit with web hosting fees.) From speaking to fellow authors who’ve had success in this medium, the more interactive platforms garner the most success. Again, it boils down to how much time and effort you donate to the cause – and finding a medium that works for you. I’ve spoken to published authors who’ve had varying tracked sales from sites like facebook, WordPress, Instagram, tumblr, YouTube and twitter.

Facebook requires you to post regularly, and authors have had more sales conversions in interacting with writing groups and book clubs. Some have tried facebook adds, (which cost money) but have had little to no success in that converting to sales. I only think facebook adds work in conjunction with other types of marketing, and if you are more established so the public will recognise your book or name. Facebook was also great in contacting readers for reviews on ARC copies – which when posted on Amazon and Goodreads promote your book prior to its release.

Social media allows you to grow, and tap into communities, build hype, and pull together a street team creating buzz about your upcoming release (like a book tour.) Just about every author I’ve spoken to about this has said the minimum amount of time they spent building a following was around a year. Which, if you are planning a book release in advance is not too bad. You need to initiate marketing activity at least six months before the release date if you want to see a response in your sales.

Creating this type of buzz also turns into presales. You can get your following to buy immediately through presale options available on Amazon. The more sales you make, the higher your ranking, and the more Amazon will make your book visible in their recommendations section. So, planning is key!

Through the various aspect of your online platform you can collect email addresses to send out updates and reminders of your release date. It helps to prompt your readership to get sales. But don’t spam the heck out of them – it will have the reverse effect.

With the interaction you have with people on social media, it creates a relationship. They become invested in your novel, in you as a person, in your career. That translates into sales, support, and book reviews. They can also provide constructive criticism and help you grow into a better writer.

You can do this same type of activity in person.

Network.

Building Your Book Launch for $0 Investment Pic 03 by Casey CarlisleAt book clubs, at free seminars and workshops at your local library. You never know who that one ‘person of influence’ is that will catapult your books exposure to the next level.

 

 

Build a press kit.

Building Your Book Launch for $0 Investment Pic 04 by Casey CarlisleHave it ready and contact newspapers, magazines, television talk shows, radio stations, podcasts, review sites. You never know which one of these will run with a story. That is valuable exposure. It just takes time and research.

Generally you want to start contacting media outlets around three months before your release date to cash in on momentum – and give them enough time to publish or air an article.

Enter writing competitions.

Building Your Book Launch for $0 Investment Pic 05 by Casey CarlisleThere are a numerous competitions running annually. If your novel meets the criteria for entry, why not submit it. Many require no entry fee – but some do. I know three authors who did not win, but were placed in the top five, or got an honourable mention. This is a great thing to entice a publishing company to spend more money on a marketing campaign. It gives your writing credence and exposes your manuscript to a wider variety of publishing professionals.

Being shortlisted for a prize is something you can put on your cover, list in your books description. It substantiates you as an author. Plus all those people who entered and monitor the competition are likely to purchase a copy of your novel.

Collaborative Advertising in End Pages.

Building Your Book Launch for $0 Investment Pic 06 by Casey CarlisleThis is a bit of out-of-the-box thinking for those who go the self-publishing route, because you control the content in the blank pages at the back of the book. A group of authors who help each other out as critical partners came up with the idea of promoting each other’s novels in the end pages of their releases. You get a page to essentially place an advertisement for another author’s book, and in turn they do the same for you. And on e-book releases, you can include a link direct to your sales platform (be it Amazon, or a private e-store.)

Book Subscription Boxes.

Building Your Book Launch for $0 Investment Pic 07 by Casey CarlisleThere are a number of subscription services out there. They have different criteria for their featured novels, and a lot of the time they are themed. Do some research and see if your novel meets that criteria and contact them and see if they are interested in featuring your book. You can time it with your release date. It’s free marketing for your novel, reaching an already established and eager audience.

 Release a free companion novella.

Many authors do this, it a smart technique. Essentially you are giving away a free teaser of your novel. It’s usually in the form of an e-book and hooks the reader to order (or pre-order) your novel upon completion. Or you could use it as a free gift with purchase. ‘Buy my novel and receive this limited edition bonus material you can’t get anywhere else.’ It’s a bonus, it’s exclusive, only available from your platform for a short window of time.

Swapping banner ads, or collaborative advertising.

Building Your Book Launch for $0 Investment Pic 08 by Casey CarlisleI’ve seen this done with limited success. You have to be tapped into your demographic, and you need to choose an equitable product/market willing to do the same. You both advertise, or talk about each other’s product (or novel) on your platform. It does work, but I think it takes a lot of time to find the perfect fit and get the advertising part right.

Book reviews.

Building Your Book Launch for $0 Investment Pic 09 by Casey CarlisleWord of mouth recommendations are what drives the publishing industry. ARC copies of your novel can make or break your book release. Make sure you have your book listed for pre-sale so people can reserve a copy, and then those who read your ARC can write their reviews and it goes live instantly. Make sure the people you approach for reviews are not the victim of spamming emails or cold contact. The whole point of having a platform is to build relationships. Don’t send a free copy to a YouTube book reviewer and expect the sales to come pouring in. They don’t know you. Your book is likely to get shelved or donated and no exposure will come to fruition. Book reviewers love books, love authors. If you take the time to connect and build a relationship, their likely to reciprocate. Make sure they are in your target demographic and enjoy reading your genre before you even think of supplying a copy of your ARC.

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Regardless if you are traditionally published, indie published or self-published, you should be doing your own form of marketing. Get creative. There are no rules in how to reach a prospective audience. I’ve even spoken to an author who garnered huge sales from touring schools across the country to talk about careers in writing for English classes. She wasn’t spruiking her book, but curious minds ended up becoming fans and purchased her novels. Some authors have run competitions to help promote their novel… do a bit of research and come up your own version. Writing can be a solitary endeavour, but publishing and marketing certainly are not. If you are a shy recluse, sorry but you are going to have to find some methods of building relationships with people in some form in order to promote your novel. There are so many ways to do this. Above are a number of things that I have seen work. It all comes down to planning and investing your time. Like building a business or renovating a house – the more time you put in of your own, the less you have to pay someone else to do it.

Don’t be afraid to reach out to other authors you love and asked what marketing methods worked for them. Many have their own platforms, an amazon or Goodreads page. What’s the worst that could happen, they not answer your question? No big loss. But if they do help you out, it’s as valuable as mentorship because you are getting valuable information that works from an industry professional.

Put your thinking caps on and best of luck.

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Connecting With Professional Writers – Growing Your Network

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Writing in and of itself is a solitary journey, especially in the beginning stages. But when we embark on that publishing and marketing stage it can be extremely difficult and a somewhat insurmountable task. That’s where we need to reach out. Find resources, use editing services, tap into education… but how do you actually grow a network of like-minded professionals short of cold-calling?

I’ve managed to meet published authors and other professionals in the publishing industry through a number of means. But it all comes down to getting involved. Introducing yourself and becoming a part of a conversation. And it doesn’t have to be about writing. Just break the ice, once that is done you can get to more important and exciting matters. Share your experiences.

I’ve attended a number of workshops and seminars and ended up trading emails with people I met there. We keep in contact through social media and arrange the occasional coffee for a chat. I find this helps with staying motivated and meeting others going through the same process reminds me that I’m not alone. Not even in my own neighbourhood.

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I’ve also joined a few facebook writers groups. These are great. We swap tips, critique each other’s works, and pass on great contacts that have been vetted. Heck even if I don’t post much there, just reading everyone else’s chats is invaluable. Additional to that, I’ve garnered great contacts through LinkdIn, and registered State literature sites. Not only do they post up-to-date information on writing competitions, postings for paid work, but also regularly release news on gatherings, seminars and workshops in my area. More and more I’m finding that writing does not have to be such a solitary endeavour.

I’ve also connected with published authors through other social media platforms and emails. Whether it be over the love of their writing, a shared review, or a heads-up on something a bit hokey going on with their book. I can’t tell you how many pirated copies of books I’ve been spruiked. I always notify the author so they can take action… We don’t want our industry leeching money when it is already so hard to make a worthwhile living from.

The concept of business, technology, the Internet and the network. A young entrepreneur working on a virtual screen of the future and sees the inscription: Social media

Growing this kind of network can provide you with great Critical Partners, references for editing services, tips and tricks for marketing your novel, and even contacts to get your foot into the door with traditional publishing houses. It also helps get the word out about your novel. Once you have released your book it can mean having the difference of a ‘Street Team’ spreading the word, and having to do it all yourself (or pay big bucks for advertising.)

If you’re reading this blog post – you already have a valuable source at your fingertips. There are authors-a-plenty with blogs of their own. Post a comment or send a direct message – generally the online community is supportive and will help you on your journey.

So don’t be afraid to reach out. Go to a workshop, attend a seminar, visit a book launch, scout out a writer’s group either in your local area or online, register with writing organisations. We all have to start somewhere, and the more friends and resources you have at your back the better chance you’ll have at success.

Stay Calm and Keep Writing!

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Editing your novel

Blocking time and different types of editing – what does it take to edit your novel?

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There are many types of editing that I’ve been exposed to, and not only do they have many names, but also overlap in function and many are re-visited in the publishing journey. There is no rule of what you must do, but it is advisable to develop your own process to have your manuscript publish ready. The more steps you include in your vetting process, the more professional your novel will appear. And we all want to give ourselves the best possible chance of success.

It can be daunting to hand over your book baby to someone else to critique, but I’ve put together some information that may help you view the process objectively and put you on the road to publishing success:

Editing Your Novel Pic 04 by Casey CarlisleContextual edit (Substantive or Developmental edit also called a Structural edit) – This type of edit is best done by a professional in the publishing industry. They should concentrate on story structure, organisation, coherence, logical consistency, relevance, continuity, world building, and character development. It’s ‘big picture’ thinking over your novel. To make sure it makes sense. That the basics are covered and you have a sound structure to build off.

This type of edit can be done on a partially completed manuscript, or a first draft. It’s about shaping the concept.

Story structure is about making sure you have a beginning, middle and end. Identifying the themes of your novel, its genre, and clearly plotting things out like the heroes (protagonist) quest and the obstacles they overcome. Ensuring a turning point (or points) and the climax of the storyline.

Organisation deals with a logical sequencing of your plot/paragraphs. You may switch and reorganise chunks of text to create a better flow to your story and cut other parts completely.

Coherence and logical consistency are all about making sure the story makes sense. That it follows a clear train of thought. That ‘voice’ or narrative style is consistent. Or that character perspectives are consistent and definitive from each other if including more than one point of view. This can also help identify tense, active or passive voice, show don’t tell, perspective (first person, third person, third person removed/omnipresent) and ensure each of these remain consistent throughout the manuscript.

Relevance refers to judging if the sentence/paragraph adds to, or drives the plot forward. Whether it helps develop the character, or sets a scene – otherwise it should be cut so as not to drag the pacing of your novel.

Continuity deals with the following up of events, mentions, dates, passage of time, names of characters and so on. For instance if you state early on in your novel that a character hides an object in a place, that it is resolved in some manner. Like tying up all the plot points. That Wednesday follows Tuesday. That the descriptors used for each character remains consistent throughout. This is a great step to eliminate plot holes and inconsistency within the physical world of your novel.

World building deals with how you introduce the reader to the rules, mythology, and description of the setting of your novel. How much is too much description? How much to suggest so the reader can use their imagination to fill in the gaps? This is important to ground your story and create a set of parameters in which your characters interact with each other and their physical environment. Again, show and don’t tell usually come into play where you are uncovering facts about the characters surroundings, or getting to know other characters through experience rather than a long paragraphs of info dumping.

Character Development is also an important aspect. You want the protagonist of your story to be impacted from the obstacles he/she/it faces and change from the experience. This also ties into motivation of the character – why do they do the things they do? What is driving them towards the goal/climax of the story? It not only adds for interest for the reader, but gives a sense of completion and the ability to connect with the character through a shared experience. At this time attributes of a character can be addressed. Aspects like race, gender, sexual orientation, special abilities, able-bodiedness, financial resources, social hierarchy, mental/medical ailments or disorders, physical characteristics, age… elements like these help paint a more realistic picture and add interest for the reader.

Word count – Depending on your genre, how you are publishing your work, and market trends, it may be identified that your manuscript may be too long or too short. In this stage of the editing process you will need to identify a word count goal (usually decided by your publisher) to work to. Publishers use this to not only stick to a budget when dealing with the cost in printing, or to meet an expected length commonly accepted by the targeted demographic. Word count will differ per publisher, genre, target audience and relevance to your manuscript.

A professional can complete a contextual edit from anywhere between three days to a couple of weeks depending on the length of your manuscript and how much work is needed. Editors also charge per word, so be sure to get a quote before committing.

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Line edit or Copy edit – Where the abovementioned edit deals with larger issues of the story and structure, a line edit, or copy edit deals with intricacies in how it is delivered. Issues like grammar, style, repetition, word usage, and jargon come into play. As does relevance (again).

Grammar focuses on sentence structure, the sequence of words and their meaning. Style refers to the tone and feeling that your writing as an author invokes – something that is unique to your expression. Repetition looks at eliminating common words that frequently appear in your manuscript so that you don’t bore your reader with overuse of particular words. You can either rework the sentence or replace a word with a synonym to add interest and keep flow. Word usage usually refers to ensuring you are using a word in its intended context, that it makes sense, and that it does not confuse the reader. Jargon (and slang) can be polarising – depending on the intended format of delivery of your novel (i.e stream of consciousness) Jargon and slang are usually confined to dialogue, however if deemed appropriate, can be used in the narrative. The reason it’s not common practice is that because of the different culture and backgrounds of readers, you will be limiting your audience to those who are familiar with the jargon/slang you are using – and it messes with the voice and tone of your novel. Letting the reader create that in their own mind will help them relate to and connect with your novel. Excessive use of colloquial words may isolate your story from its intended market. Again relevance comes into play – ensuring each paragraph helps to drive your story forward and is not weighing down the pace of the novel.

A line or copy edit from a professional usually can take anywhere between three days to a couple of weeks depending on the length of your manuscript – as also will a content edit, or proofreading.

Editing Your Novel Pic 02 by Casey CarlisleContent edit – Depending on the style and genre of your novel, checking on factual information and their sequence i.e. dates, places, references; fact checking may be of high importance. You want to make sure all of these things are correct. It adds trust, integrity, and professionalism to your name as an author. This type of edit is especially important in non-fiction.

Proofreading – Is done after the above edits are completed. Proofreading is a light form or editing primarily used to pick up minor errors: grammar, capitalisation, punctuation, spelling, and word usage. This can be done by anyone with a high competency in the language in which the manuscript is written, and who has knowledge in the topics mentioned in the novel. Obviously a professional is more adept and identifying errors and suggesting corrections.

Formatting – This step deals with text, ensuring layout is appropriate for the medium in which it is being delivered (i.e. script, novel, electronic media, etc…) You determine how the words will appear on the page/screen. Font size. Whether you are having chapter headings or artwork. Number of pages in the printed copy. Content to be included in the end pages. Margins from the edges of the page or screen. It’s all about the physical appearance of your manuscript.

Formatting takes as long as it takes – it is dependent on technology, software, and process for the intended delivery. But it should not take any longer than a few weeks at most.

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Critical Partner – It is important to have at least one critical partner in your writing process. More if possible. A critical partner is usually another writing professional who writes in a similar genre as you do to help identify issues in pace, relevance, structure, impact, plot holes, potential triggers, flow, tense, and narrative style consistency. Commonly in the form of writer’s groups (or online groups) where you swap work for a critique for free. Its authors supporting fellow authors. It helps to have friends or professional associates within your industry, not only to become a critical partner, but also to be a resource of information, emotional support, and even a mentor in your writing process.

Beta reader – This type of editing comes at the end of the process mainly to determine the impression your story makes, or market reception predicted after publishing. Beta readers usually aren’t professionals, just readers for your intended demographic that will give you feedback on how your novel will be received. This can offer valuable insight of tweaks and issues that may have been overlooked and a valuable resource before spending time and money on publishing and marketing your novel.

The time it takes for a beta reader to complete offering feedback varies depending on their available time and reading speed. Some can get back to you in a couple of days, others can take longer than a month. But use understanding and manners when dealing with beta readers as they are usually doing it out of kindness. I usually touch base every few chapters for feedback while it is fresh in their mind with a list of questions on hand (and it keeps track of their reading.)

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I’ve listed the types of editing in the journey towards publishing in a logical order, but of course you may cycle back up the list, or jump down depending on your needs, resources, and state of your manuscript. It will also depend on if you are following a traditional publishing route, or choose to self publish; and well, how much money you want to invest in this step.

Editing services can be expensive, and you need to identify an editor who works with your writing style. You can find editors endorsed by your states/countries publishers and writing associations on websites. Usually they are registered and vetted for you, and you can send a chapter or two as a sample to see if you are happy with their style and get a quote for your entire manuscript before deciding on services. Critical partners may also have suggestions for different types of editors you can use.

Sending your work out for critique can be scary, but you have to develop some objectivity and a thick skin to give your book baby the best possible chance to succeed. Do your research and take the time to get it right. I find this list (and process) handy in the writing process for self-editing – so I have the manuscript as polished as possible before sending it out to a professional. Hopefully to reduce the number of times I have to pay for services, and flex and grow my writing muscles.

What is your editing process? Do you have any resources you can recommend to fellow writers?

In the meantime, happy editing 🙂

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

How reading sub-standard and low quality novels has bettered my writing…

…and things to look out for when I publish my own book.

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I see it all the time on Goodreads, readers DNFing a novel, and a review of a sentence or two saying how horrible the writing was. And that’s it.

Good for them. I’m not knocking anyone’s opinion. I’ve tried to give up on completing a novel, but my brain won’t allow me. I at least have to skim through so I can find out what happens and reassure myself that what wasn’t working continued throughout the book.

The biggest aspect of my OCD with reading is that I now turn even the worst reading experience into an educational endeavour. There are always good points and bad points in each story. What worked, what didn’t. I like to list how I would improve the novel as if I were an editor and about to publish the book under my own label – what changes would I want to make in order for me to sign my name to the title?

It’s helped develop a critical eye, and use these tools on my own writing.

So I welcome low rated novels in my reading habits. (But not on purpose.) It helps to hone my skills, pick up on things I hadn’t previously thought to identify in my own writing, editing, and publishing processes. Things like complex characters and character development, spelling and sentence structure, pace and tension are a given. But I have found elements in context, and writing style that I hadn’t noticed before. Issues with cover art, formatting, font size and style, information for the end pages, the quality of the physical book are starting to jump out more and more. Especially for self-published titles.

It has re-iterated how important it is not to rush the publishing process. Steps to take to vet and proof your work. And skills in marketing and market research you need to acquire to help make your writing a success.

I am slowly compiling a checklist for the whole writing to publishing process to put my own work through. Granted it is going to grow and evolve over my career as I gain more experience and insight.

Reading Substandard Novels has Improved my Writing Pic 01 by Casey CarlisleI’ve heard some of my friends say that it is a useless endeavour to read low rated books – that I should be focusing on top quality literature as something to aspire to. What’s wrong with doing both? I find glaringly obvious issues with my low rated book reading that I would have otherwise overlooked in top rated books. It’s like brushing up on the basics. High rated books give me examples of nuance.

It also helps stretch that editing muscle – a must for your own writing process. And helps to create not only a critical eye, but gets you in a frame of mind to distance yourself from your own writing. So heavy cuts and rearranging aren’t so gut wrenching. It helps you identify what is lacking so you can get that second draft even more polished.

It’s not about tearing down other authors writing, or striving for perfection in your own. It’s more about exercising the essential tools you need to improve the creative process. Creative flow is one thing – having it make sense and relate to a reader is an entirely different thing. That’s why we have rules in language, spelling and grammar; to help set a standard that everyone can build from.

So when I read something that makes me cringe for all the wrong reasons, I’m glad for the opportunity to identify what is not working for me and go about fixing it. Then I can mirror that exercise on my own content. It will help me grow – and hopefully keep the professional editing fees lower 😉

What is your opinion on completing novels that feel like a dog’s breakfast? Are you one to scrap it in and not waste your time, or do you at least have to see what happens at the end?

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Quarterly Goals / Resolution check-in / Mid-year freak out

 

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Call it what you want. New Years resolutions aren’t just for being declared and forgotten… I’m posting updates each quarter on social media to keep me motivated from fear of embarrassment all through 2018.

Initially, in 2015-2017, I was creating yearly goals, but because of the amount of time that’s spanned, things were too easily put off and I wasn’t getting as much done as I wanted. I’d fiddle-fardle around until the last 3 months of the year and then go on a tear to start completing things off the checklist…. Only to finish a dismal amount of items. Just like my approach to studying in high school. *sigh* After inspiration from Jenna Moreci, I’ve re-worked my goals in to quarterly lists for 2018 and hoping to increase my productivity. I tried monthly goals in the first quarter, but found it wasn’t enough time for my lofty goals, and writing novels are chunky items to get through, so quarterly seems to be the business. Those first three months were depressing: I locked myself inside, in the dark, working my behind off and did not complete one task. Oi vey!

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Here’s a link to her latest quarterly goals video: https://www.youtube.com/watch?v=67VbahiISDo

So what achievements were in my sights for Apr-Jun? I wanted to complete the final edit on one manuscript and finish the first draft of another. I was also looking at expanding and updating my online platform in preparation for a marketing campaign when my novel is ready for the publishing stage. Then there were some personal goals around income, home renovations, and socialising…

How did I perform?

None were completely finished, but progressive percentages all added up to the halfway point as a whole. I feel like it’s not good enough – I should have been able to complete everything comfortably but was sidelined with a lengthy period of illness twice this quarter, and had family come to visit. Spending time with family and taking the time to recover to optimal health is important, so I’m giving myself a break. But I’m hoping to have everything ticked off and adding a few more items for July-October quarterly goals. *crosses fingers and strikes a pose in the mirror – I got this*

Is this new format working? I’d say so. With a more immediate deadline, I tend to be more focused. Value my writing time and stop distractions that waste time. I’m a checklist gal. I like to cross things of a to-do list to make me feel happy and productive. Breaking down my writing into completing set scenes/chapters has made it easier to keep the pace up for my writing goals. Especially when it gets to the pointy end of completing your novel because there is so much to keep in mind wrapping up a story, your head can get ‘full.’

It has also helped in keeping me balanced. I get out and explore the Coast a lot. I catch up with friends more frequently. Last year I was starting to feel a bit down, and on closer examination, it turned out I wasn’t leaving the house for weeks on end. No sunshine, no outside contact, just sitting at my computer for hours typing. Having those breaks – that balance – has invigorated my stamina and helped me focus when writing. I has also increased my physical health. I’m more active and my waistline and expanding rear are shrinking back to a more modest size.

How do you set goals and track your progress? What works for you? All tips and tricks greatfully welcome! List some of your best tools in the comments section.

I have always cherished and guarded my writing time, but quarterly goals have made a point in just how valuable it is. I’ve stopped falling into the social media k-hole, or binge-watching shows or YouTube videos. I set a timer and get some solid writing done each day.

Check back with you at the end of Sept, hopefully with a big list of completed items – and some great news on the writing/publishing front.

Stay calm and carry on writing!

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.