e-Book Piracy – What to do if someone steals your book.

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Information and actions around preventing the theft of your published work.

I came across the below article penned by Dave Chessan a while back and thought I’d share it here for those wanting this type of information. The sad reality is that there is so much piracy of IP, and most of the time there is precious little we can do to stop it; or the reality of tracking down and persecuting those breaching your copyright is expensive and takes up a lot of time, money, and research. The piracy in the publishing world is primarily with e-books, and I can only hope that those downloading and reading pirated novels will like them enough to go and purchase a hard copy at a later date.

The other issue is that pirated copies usually are formatted differently, may be ARCs, or incomplete files as well. You never know what your going to get. Not to mention the digital security risks with getting files infected with a worm or virus, or having your personal information stolen.

Considering its something like $300 million or more annually of lost income to authors who are traditionally published (in the United States.) This is a big issue. Authors generally don’t earn much, so it would be ideal if we could eradicate piracy altogether. But I don’t see that happening, and unless some major technological developments, laws on copyright and e-commerce drastically change, it is going to continue.

I’m unsure how this affects independent authors and writers whom publish exclusively in electronic form (like Amazon KDP and similar) as there is no data available; but it looks to be only popular book titles that are being targeted for piracy.

But anyway, here is the article with some information to help tackle piracy, but keep in mind the laws can change quickly, and in dealing with international IP addresses, you are also grappling with both international and their local laws. Today, most pirates use fake accounts, and it is nothing for them to close them down and open another. But we have to keep fighting for the right to keep our own income and intellectual property.

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You’d be amazed at how many websites have pirated or claim to have pirated your book.

There it is…sitting there, being given away for free.

All those sales…lost.

Worse yet, most of these sites have no contact information and probably aren’t even located in your country.

So, how do you protect yourself against these pirates and protect your rights?

In this article, I want to show you the legal, safe, and extra awesome way that anyone can regain their book from these pirates with some cunning tactics that only the most advanced computer nerds know how to employ.

Don’t worry, this will be simple…even for the most tech-challenged readers.

In This Article, You’ll Learn:

  • When to act and when to leave it alone
  • The steps to get the pirates to release your book
  • How to get Google to slap them around
  • And more…

BEFORE YOU GET JUSTICE…

Before you go all Klingon and serve that dish cold, I’m going to give a recommendation that SHOULD apply to 99% of you: If you find out someone is offering your book for free on their website, you should just leave it alone and move on.

Why?

  1. Most of the time, they don’t actually have your book.They scraped your title off Amazon – seeing that it was popular or potentially popular – and are only lying saying the book is available in their archives.  This is for one of two reasons.  Either:
  2. They want the searcher to pay their subscription in order to get the “free” books
  3. They will “send you the book” but it will actually be a virus.

So, in the end, you’re actually safer if you don’t look for these pirates.

  1. The amount of work it will take to get your book removed is usually not worth it.That’s not a knock against you or your book, but the number of sales that you would lose because of that book is probably so negligible that you shouldn’t even waste your time with it.  Most people who go looking for free books probably aren’t the type that would actually pay for one.  So you really aren’t losing any money.

Also, it’s important to note that sometimes ebook piracy can be a good thing.  As my good friend Tim Grahl shows, it can actually help you out.

But I get it.  It’s just the sheer fact that someone is either lying to people or conning them out of money, and using your book to do it.  You’re out for justice!

ARRRRR! Finally…a way to deal with ebook piracy #Ebooks

Well if that is the case, or your book is outside of reasons #1 and #2 above, then below are the steps you should take in order to get it removed or hurt their website, without getting a lawyer involved.

STEP 1. CONTACT THE WRITER/OWNER/EDITOR

Probably the most obvious of steps, yet often overlooked and more effective than you’d think with these cheap book thieves.

Why?

Because they are probably not making much money off of your book specifically, so instead of endangering their website/business (for fear that you are savvy with the ways of the Internet force and have read this article), they’ll acquiesce to your request and remove the one single page.

But what if they don’t have a contact page or way for you to contact them?

That’s okay because we’re going to use Whois to find out all we need to know about this website.

NOTE: For this, I’m going to use a pretty cool fiction website made by my good friend, Shaunta Grimes, called What Is A Plot.  How good of a friend?  Well, let’s just say I photo-bombed her Huffington Post picture.  But rest assured, she is not a pirate.

To do this, navigate to http://www.whois.com/whois/ and type in the pirate website’s domain name.

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Whois is awesome because it not only lists their personal contact information (unless they paid for privacy), but also lists where their website’s domain is registered, who their hosting service is, when they bought the domain, and more.

Basically, it’s useful for figuring out information about any website out there.

And that information is going to be important for these next couple steps. So, keep this information handy as we move forward.

Now, scroll down to where “Registrant Email” is listed.

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If it says something like “privacy@servername.com” don’t worry.  Just send an email to that address, and it will get redirected to their real email.

Now that you have the owner’s email, craft a well thought out email that details your displeasure in the matter, your request that they remove it, your rights, and the steps below that you WILL take if they don’t comply.

STEP 2. CONTACT THE HOST/DNS PROVIDER

If you’re at this step, then they either didn’t have contact information readily available, didn’t respond, or they said they were disinclined to acquiesce to your request…

So, let’s take it to the next level.  In this step, we will contact the hosting company – the people who house their website on their servers.

What good will that do?

These hosting servers have more to lose than some sneaky ebook pirate. If it is found that they are hosting illegal sites and are not in compliance, they could get shut down and lose their business. Plus, most of them don’t want illegal activity on their servers.

But how do we find out who their hosting service is?

Simple!  We go back to Whois Lookup.

Now, to find out who their hosting service is, you want to scroll down in Whois until you see “Name Servers.”

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These servers usually look like “ns1.somehostingcompany.com.”  In the example above, it is Bluehost.com.

In this case, you’d want to go to “somehostingcompany.com” and look for a “Contact Us” form or an “Abuse” form and file your complaint there.

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When you contact them, be sure to use your best legalese and state the following:

  1. The violations occurred by the website owner
  2. Specific URL you want to be taken down with a “fix it or else” type statement
  3. Inform that you tried contacting the owner of the site directly but they were unresponsive
  4. Your next step will be to file a DMCA (more on this later)

STEP 3. CONTACT THE REGISTRAR

Many of the scourge of the Internet actually have their own hosting service (you can basically turn any old computer into a web server), so sometimes trying to contact their “hosting service” will do no good.

But that’s okay.  We can kick it up a notch because even if they have their own hosting, they CAN’T have their own Registrar.

For this, we again look at the Whois info and locate their “Registrar Abuse Contact Email” and/or “Registrar Abuse Contact Phone.”

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If a phone number is available, it’s best to pick up the phone and contact the Registrar with your complaint.  Since its a copyright infringement, you have a decent shot at getting the information removed pronto.

If for some reason, you don’t get through to them on the phone or no phone number is listed, then send an email to the Registrar Abuse Contact Email with the compiled information and close your email with the statement “My next step is to follow through with a DMCA request since you are dealing with stolen content.”

That ought to get ‘em!

STEP 4. ENTER THE DMCA DRAGON

If nothing has happened yet, then it is time to roll up your sleeves and slap them around for real. In this case, a dish served cold with a side of DMCA.

Digital Millennium Copyright Act (DMCA) is supposed to protect the owners of content from copyright infringement on the web. It’s basically a formal action.

So, why not just start with this?  Because DMCAs are supposed to be the last resort.  It’s the “I’ve tried everything and they didn’t listen so here comes the boom” move.

This is how you can take down the Pirates who steal your #book, Matey! #WritersLife

Most of the hosting services and registrars have a specific page for submitting a DMCA.  The best way to find this is to do a Google search with the “Name of the Company” + “DMCA”.

Here is an example of Host Gator’s DMCA page.

If the company you’re looking for doesn’t have a DMCA, then you’ll need to create your own and send it to them or their legal department. You can also access the Copyright.gov website list of companies and hit them there.

When filling out a formal copyright claim, you’ll need to list some of the following:

  1. Your full name and contact information
  2. Exactly who you are filing this DMCA against (website owner, host, registrant, etc. – you need to do a separate one for each)
  3. Take a screenshot of the blatant abuse
  4. Provide proof that you attempted to contact the violator
  5. Sign it yourself (electronic signatures are sufficient)
  6. State that you are complaining in “good faith”
  7. State that “under penalty of perjury, the information contained in the notification is accurate”
  8. State that you have the right to submit this DMCA because you are the copyright owner or the owner’s agent.

Here you can find a couple of templates to use:

DMCA Notification Template
DMCA Template from our dear friends at Scribd

Also, to help this step move in a better way, be sure to check out my article on Book Copyright pages and what to put in them. Having a strong copyright page will go a long way to helping to bolster your argument.  Also, there are extra steps you can take in order to formally copyright your book other than just publishing as well.

STEP 5. THE FINAL TAKEDOWN WITH A GOOGLE SLAP!

Hopefully, by now, you’ve made some progress with all of this.  But here’s the thing…even though the website finally complied, their cache might be slow to change.  Therefore, to get the Internet and Google to stop showing the page, you need to tell Google to remove the URL.

To do this, just click on Google’s URL request, put in the URL you want Google to stop acknowledging exists on the Internet, and click “request removal.”

Then Google will get to work ASAP so no one in the near future will stumble upon it.

Any SEOers reading this know what the above image references…haha.  Panda Update, anyone?

WHAT NOW

Again, I hope you didn’t go through all of that to save a couple of sales.  But if you did or needed to, then kudos to you and may the Copyright force be with you.  The above steps have only worked 2 out the 3 times I’ve enacted them.  The third?  Well, not really sure what happened there, but the owners were above average in covering their trail.

So, you no longer need to feel helpless if your book is being stolen or your content is being used without your consent.

You’ve got the steps and the means in order to exact justice.  Now, it’s up to you to decide if all of that is worth your time. Personally, I’d rather get back to writing.

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Have you been personally affected by piracy? Did they steal your novel, or simply use it as a lure to attract traffic, charge money, or steal personal information?

I’m seeing pirates getting more and more imaginative, setting up profiles on goodreads.com, contacting consumers directly through email gleaned from Amazon reviews… Keep reporting, it’s up to us to police our own industry!

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© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Books I read in 2019

Here are some goodreads stats and book covers of everything I read over the course of last year…

Casey Carlisle Books Read in 2019

…and if I had to pick my favorite read for last year it would have to be ‘Contagion‘ by Erin Bowman.

What was your most enjoyable read from 2019? I’d love some great recommendations.

UPPERCASE lowercase 2020 by Casey Carlisle

© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Building Your Book Launch For $0 Investment

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Is it possible to market your novel for free? Let’s take a closer look…

It boils down to this: The more time you put into your book launch, the more successful it will be. But does your time cost money? Not really, unless you are taking time off work.

But still, you have to get creative and put in a lot of man (or woman) hours. It’s all about building a platform, a following, making connections, and getting the word out. To do this, you are going to need a plan, each step needs a deadline, all leading up to your books release date.

It doesn’t stop there.

You will need to continue the same activities to keep the momentum and build sales after the publication date.

It’s a lot of work.

Let’s break it down, and please note this is simply about marketing your novel. Costs involved in editing, printing, and publishing your book are not included here. All of the aspects I’m discussing are things that fellow authors are currently using to market their novel. Things that work.

Building a platform.

Building Your Book Launch for $0 Investment Pic 02 by Casey CarlisleThis basically boils down to having an online presence. A place that gives all the information about your published works, tells readers where to buy your book, and offers a way to engage your readership. This can be through social media sites, blogs, or building your own free website (make sure that you are not then hit with web hosting fees.) From speaking to fellow authors who’ve had success in this medium, the more interactive platforms garner the most success. Again, it boils down to how much time and effort you donate to the cause – and finding a medium that works for you. I’ve spoken to published authors who’ve had varying tracked sales from sites like facebook, WordPress, Instagram, tumblr, YouTube and twitter.

Facebook requires you to post regularly, and authors have had more sales conversions in interacting with writing groups and book clubs. Some have tried facebook adds, (which cost money) but have had little to no success in that converting to sales. I only think facebook adds work in conjunction with other types of marketing, and if you are more established so the public will recognise your book or name. Facebook was also great in contacting readers for reviews on ARC copies – which when posted on Amazon and Goodreads promote your book prior to its release.

Social media allows you to grow, and tap into communities, build hype, and pull together a street team creating buzz about your upcoming release (like a book tour.) Just about every author I’ve spoken to about this has said the minimum amount of time they spent building a following was around a year. Which, if you are planning a book release in advance is not too bad. You need to initiate marketing activity at least six months before the release date if you want to see a response in your sales.

Creating this type of buzz also turns into presales. You can get your following to buy immediately through presale options available on Amazon. The more sales you make, the higher your ranking, and the more Amazon will make your book visible in their recommendations section. So, planning is key!

Through the various aspect of your online platform you can collect email addresses to send out updates and reminders of your release date. It helps to prompt your readership to get sales. But don’t spam the heck out of them – it will have the reverse effect.

With the interaction you have with people on social media, it creates a relationship. They become invested in your novel, in you as a person, in your career. That translates into sales, support, and book reviews. They can also provide constructive criticism and help you grow into a better writer.

You can do this same type of activity in person.

Network.

Building Your Book Launch for $0 Investment Pic 03 by Casey CarlisleAt book clubs, at free seminars and workshops at your local library. You never know who that one ‘person of influence’ is that will catapult your books exposure to the next level.

 

 

Build a press kit.

Building Your Book Launch for $0 Investment Pic 04 by Casey CarlisleHave it ready and contact newspapers, magazines, television talk shows, radio stations, podcasts, review sites. You never know which one of these will run with a story. That is valuable exposure. It just takes time and research.

Generally you want to start contacting media outlets around three months before your release date to cash in on momentum – and give them enough time to publish or air an article.

Enter writing competitions.

Building Your Book Launch for $0 Investment Pic 05 by Casey CarlisleThere are a numerous competitions running annually. If your novel meets the criteria for entry, why not submit it. Many require no entry fee – but some do. I know three authors who did not win, but were placed in the top five, or got an honourable mention. This is a great thing to entice a publishing company to spend more money on a marketing campaign. It gives your writing credence and exposes your manuscript to a wider variety of publishing professionals.

Being shortlisted for a prize is something you can put on your cover, list in your books description. It substantiates you as an author. Plus all those people who entered and monitor the competition are likely to purchase a copy of your novel.

Collaborative Advertising in End Pages.

Building Your Book Launch for $0 Investment Pic 06 by Casey CarlisleThis is a bit of out-of-the-box thinking for those who go the self-publishing route, because you control the content in the blank pages at the back of the book. A group of authors who help each other out as critical partners came up with the idea of promoting each other’s novels in the end pages of their releases. You get a page to essentially place an advertisement for another author’s book, and in turn they do the same for you. And on e-book releases, you can include a link direct to your sales platform (be it Amazon, or a private e-store.)

Book Subscription Boxes.

Building Your Book Launch for $0 Investment Pic 07 by Casey CarlisleThere are a number of subscription services out there. They have different criteria for their featured novels, and a lot of the time they are themed. Do some research and see if your novel meets that criteria and contact them and see if they are interested in featuring your book. You can time it with your release date. It’s free marketing for your novel, reaching an already established and eager audience.

 Release a free companion novella.

Many authors do this, it a smart technique. Essentially you are giving away a free teaser of your novel. It’s usually in the form of an e-book and hooks the reader to order (or pre-order) your novel upon completion. Or you could use it as a free gift with purchase. ‘Buy my novel and receive this limited edition bonus material you can’t get anywhere else.’ It’s a bonus, it’s exclusive, only available from your platform for a short window of time.

Swapping banner ads, or collaborative advertising.

Building Your Book Launch for $0 Investment Pic 08 by Casey CarlisleI’ve seen this done with limited success. You have to be tapped into your demographic, and you need to choose an equitable product/market willing to do the same. You both advertise, or talk about each other’s product (or novel) on your platform. It does work, but I think it takes a lot of time to find the perfect fit and get the advertising part right.

Book reviews.

Building Your Book Launch for $0 Investment Pic 09 by Casey CarlisleWord of mouth recommendations are what drives the publishing industry. ARC copies of your novel can make or break your book release. Make sure you have your book listed for pre-sale so people can reserve a copy, and then those who read your ARC can write their reviews and it goes live instantly. Make sure the people you approach for reviews are not the victim of spamming emails or cold contact. The whole point of having a platform is to build relationships. Don’t send a free copy to a YouTube book reviewer and expect the sales to come pouring in. They don’t know you. Your book is likely to get shelved or donated and no exposure will come to fruition. Book reviewers love books, love authors. If you take the time to connect and build a relationship, their likely to reciprocate. Make sure they are in your target demographic and enjoy reading your genre before you even think of supplying a copy of your ARC.

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Regardless if you are traditionally published, indie published or self-published, you should be doing your own form of marketing. Get creative. There are no rules in how to reach a prospective audience. I’ve even spoken to an author who garnered huge sales from touring schools across the country to talk about careers in writing for English classes. She wasn’t spruiking her book, but curious minds ended up becoming fans and purchased her novels. Some authors have run competitions to help promote their novel… do a bit of research and come up your own version. Writing can be a solitary endeavour, but publishing and marketing certainly are not. If you are a shy recluse, sorry but you are going to have to find some methods of building relationships with people in some form in order to promote your novel. There are so many ways to do this. Above are a number of things that I have seen work. It all comes down to planning and investing your time. Like building a business or renovating a house – the more time you put in of your own, the less you have to pay someone else to do it.

Don’t be afraid to reach out to other authors you love and asked what marketing methods worked for them. Many have their own platforms, an amazon or Goodreads page. What’s the worst that could happen, they not answer your question? No big loss. But if they do help you out, it’s as valuable as mentorship because you are getting valuable information that works from an industry professional.

Put your thinking caps on and best of luck.

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Frustrating reviews

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I love reading book reviews – getting insights into books before I buy, getting recommendations… but there are some reviews that I have to skip… lest I die from excessive eye-rolling.

Without ranting or bashing how people review their favourite reads – because it’s a free country and you do you… more power to you. But here are my pet peeves with some of the reviews I’ve seen in my feed that keep me scrolling past:

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Skip.

If I want a summary of the book, I can read the blurb, or visit Goodreads. And if I should be so compelled to read the subject of your review, I want to know why. How about you feed me some nuggets of wisdom.

Frustrating reviews Pic 03 by Casey Carlisle This is just lazy. And insulting to the author. They spend years writing and honing prose for your enjoyment and you reduce a critique to broken sentences. Book reviews are mostly read by fellow lovers of the literary universe, I’m sure they don’t mind reading full sentences with correct grammar – I mean isn’t that why we read books in the first place? A little effort to add some eloquence to your opinions would be greatly appreciated. It also shows, that you know your stuff if you can write – I might take your views a little more seriously.

Frustrating reviews Pic 04 by Casey Carlisle If I go to the point of subscribing and heading to a blog to follow reviews, it’s because I’m interested in in-depth discussions, varied opinions, great recommendations. So don’t be afraid to elaborate, discuss, give examples, insights. Otherwise, stick to tweeting… How can you address characters, character development, writing style, predictability, opinion, plot line, pacing and other elements in a few short paragraphs? (No that is not a challenge) If you are going to review a book, I’d actually like a review, not a brief opinion with no critique to back it up.

Frustrating reviews Pic 05 by Casey Carlisle There the ones that rave and rave and rave about how fantastic the book is without actually saying why. Was it a relatable main character? The great action scenes? Vivid language to depict the landscape in which the novel is set? I want specifics people, not paragraphs of how excited you are.

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They seem to be the main culprits at the moment that have me grinding my teeth. But please don’t take offence to my post – it’s a guideline for the types of reviews that I like to read. It is by no means the gospel law on how to write a book review.

Comment below if you have any pet peeves from book reviews you’ve seen…

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© Casey Carlisle 2017. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Book Review – The Darkest Minds

Book Review - The Darkest Minds by Casey CarlisleFrom Goodreads:

When Ruby woke up on her tenth birthday, something about her had changed. Something alarming enough to make her parents lock her in the garage and call the police. Something that gets her sent to Thurmond, a brutal government “rehabilitation camp.” She might have survived the mysterious disease that’s killed most of America’s children, but she and the others have emerged with something far worse: frightening abilities they cannot control.

Now sixteen, Ruby is one of the dangerous ones.

When the truth comes out, Ruby barely escapes Thurmond with her life. Now she’s on the run, desperate to find the one safe haven left for kids like her—East River. She joins a group of kids who escaped their own camp. Liam, their brave leader, is falling hard for Ruby. But no matter how much she aches for him, Ruby can’t risk getting close. Not after what happened to her parents.

When they arrive at East River, nothing is as it seems, least of all its mysterious leader. But there are other forces at work, people who will stop at nothing to use Ruby in their fight against the government. Ruby will be faced with a terrible choice, one that may mean giving up her only chance at a life worth living.

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I picked up this trilogy on recommendations of some of my friends on Goodreads – they raved about it. Now I am seriously doubting if they were drunk, or skipped their A.D.D. medication because it did not live up to the five star rating they awarded The Darkest Minds for me. Lucky they’re too cool for school and I’ll overlook this little clash of opinion ;p

The premise of the book had me engrossed – a concentration camp for children with X-Men like abilities fighting for their freedom. It certainly stands out amongst its peers with storyline and an interesting dystopian world. I admit to having a little *squee* cracking the spine on this edition.

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Screenshot from I Am Number Four Motion Picture

Overall I enjoyed the book immensely. But there were parts in this novel where my compulsion to read on waned. I can’t quite put my finger on why my interest faltered, because I thought the story to be fantastic – maybe it was the writing style, or maybe the narrative could have been tighter and removed more of the unnecessary scenes…I feel uncomfortable saying that because I would rather have a definitive opinion on what it was that had me putting the book down for days on end. I’m usually a quick read – especially in the YA paranormal genre. But the pacing in The Darkest Minds was the biggest let down.

I also have a rocky relationship with the main cast. While interesting, and exhibiting moments  of strength, they also fell flat. Maybe due to the pacing of the story, but I failed to connect and cheer them on. There is interesting character development which I will give high praise for, and I am definitely going to be reading the second book in the series, Never Fade, as I want to see where the story is taking our mutant band… and hopefully the pacing will pick up somewhat.

If you liked The 5th Wave by Rick Yancy , then you’ll enjoy this book…

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Screenshot from Chronicle Motion Picture

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  © Casey Carlisle 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.