Book Review – ‘Stars Above’ (#4.5 The Lunar Chronicles) by Marissa Meyer

A great collection to fill in the gaps between the novels in the Lunar Chronicles.

Genre: Y/A, Science Fiction

No. of pages: 400

The Keeper: A prequel to the Lunar Chronicles, showing a young Scarlet and how Princess Selene came into the care of Michelle Benoit.

Glitches: In this prequel to Cinder, we see the results of the plague play out, and the emotional toll it takes on Cinder. Something that may, or may not, be a glitch….

The Queen’s Army: In this prequel to Scarlet, we’re introduced to the army Queen Levana is building, and one soldier in particular who will do anything to keep from becoming the monster they want him to be.

Carswell’s Guide to Being Lucky: Thirteen-year-old Carswell Thorne has big plans involving a Rampion spaceship and a no-return trip out of Los Angeles.

After Sunshine Passes By: In this prequel to Cress, we see how a nine-year-old Cress ended up alone on a satellite, spying on Earth for Luna.

The Princess and the Guard: In this prequel to Winter, we see a young Winter and Jacin playing a game called the Princess and the Guard…

The Little Android: A retelling of Hans Christian Andersen’s “The Little Mermaid,” set in the world of The Lunar Chronicles.

The Mechanic: In this prequel to Cinder, we see Kai and Cinder’s first meeting from Kai’s perspective.

Something Old, Something New: In this epilogue to Winter, friends gather for the wedding of the century…

This was a great collection of short stories to flesh out the Lunar Chronicles. It’s mainly connecting scenes between and after the series with all our favourite characters. Some stories add to the fairy-tale retelling of scenes that were omitted in the novels, and others bridge the gaps in the narrative over the entire storyline continuum.

While I enjoyed each of these stories and appreciated getting background and extra information, each short story was not a fully developed story in its own right. This collection felt more like scenes cut from the novels in the editing process rather than short stories. That whole beginning-middle-end structure of storytelling focusing on a theme or exploring a question didn’t really ring true. I didn’t get a sense of resolution, but rather a part of a larger story. So this collection is more for die-hard fans of the Lunar Chronicles looking to expand on the universe.

We do get a peek into what happens after the conclusion of the series, which was a joy to read.

We get to meet all our favourite characters, and back story on a few others which really added to the Lunar Chronicles universe as a whole.

Stars Above’ is a pretty quick read with nine short stories, so you can jump from story to story, or take a break after each and revisit the collection until completion. Marissa Meyer’s writing style is as effortless as ever and it was easy to slip back into the world of either Earthen locales or the Lunar landscape.

There’s not much else to add without spoiling plot points because the stories are so short. ‘Stars Above’ is a great addition to the Lunar Chronicles and gives a glimpse into the future at the end.

I’d only recommend this for fans of the series, the stories will not make sense if you read them out of context, or haven’t completed the series beforehand (and let’s face it, who would pick this up if they hadn’t read the Lunar Chronicles prior.) We do get new information, but you won’t miss anything major if you don’t read ‘Stars Above.’

Overall feeling: oh, OH!

© Casey Carlisle 2021. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Book Review – ‘Dispel Illusion’ (#3 Impossible Times) by Mark Lawrence

Awesome conclusion for this trilogy of novellas.

Dispel Illusion (#3 Impossible Times) Book Review Pic 01 by Casey CarlisleGenre: Y/A, Science Fiction

No. of pages: 234

goodreads banner by Casey Carlisle

Sometimes being wrong is the right answer.

Nick Hayes’s genius is in wringing out the universe’s secrets. It’s a talent that’s allowed him to carve paths through time. But the worst part is that he knows how his story will end. He’s seen it with his own eyes. And every year that passes, every breakthrough he makes, brings him a step closer. Mia’s accident is waiting for them both in 2011. If it happens then he’s out of choices.

Then a chance 1992 discovery reveals that this seeker of truth has been lying to himself. But why? It’s a question that haunts him for years. A straw he clings to as his long-awaited fate draws near.

Time travel turns out not to be the biggest problem Nick has to work on. He needs to find out how he can stay on his path but change the destination. Failure has never been an option, and neither has survival. But Nick’s hoping to roll the dice one more time. And this new truth begins with a lie.

Page border 2020 by Casey Carlisle

Another fun instalment for this franchise, upping the ante and revisiting the concepts introduced from the start… with a twist. ‘Dispel Illusion’ wraps up this trilogy with style.

I had predicted this novel from the start – given the title and the discovery in the cave – the conclusion was inevitable. Additionally, with heavier elements of the science fiction of time travel, setting things up, and resolving all the plot points for this collection of novellas, I found myself putting the book down frequently. Mainly because I like character driven stories, and there was a lighter dose of character development and connection between the cast because this is a plot driven story. It is very clever, but I did not get the emotional connection I was expecting to help keep the tension and pace (especially in the first half.)

Dispel Illusion (#3 Impossible Times) Book Review Pic 02 by Casey Carlisle

There is definitely some masterful weaving from Mark Lawrence. The way he unfolds the plot was exceptional. I wish there was more time spent on staying with the main set of characters to develop conflict, emotional tension, and angst. This aspect of the story fell a bit flat for me. Maybe it’s just his writing style? But I found myself caring more for the characters in the first two novels… there is also the possibility that I had sleuthed out the plot very early on in ‘Dispel Illusion’ so without any additional surprises or some heavy raw emotion to hook me in, my reading experience suffered.

The concept of marrying fantasy and science fiction (especially with heavy symbolism) was a treat to read. This trilogy has certainly got me keeping an eye on Mark Lawrence and his publications. Definitely recommend this to fantasy and sci-fi lovers alike. They are quick intriguing reads with a solid foundation in both writing and concept.

Bravo Mr Lawrence!

Overall feeling: Timey-wimey goodness!

Dispel Illusion (#3 Impossible Times) Book Review Pic 03 by Casey Carlisle

Dispel Illusion (#3 Impossible Times) Book Review Pic 04 by Casey Carlisle

Critique Casey 2020 by Casey Carlisle

© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Book Review – ‘Limited Wish’ (#2 Impossible Times) by Mark Lawrence

Poke your finger through the fabric of time and its likely to get snapped off.

Limited Wish (#3 Impossible Times) Book Review Pic 01 by Casey CarlisleGenre: Y/A, Science Fiction

No. of pages: 224

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One choice. Two possible timelines. And a world hanging in the balance.

It’s the summer of 1986 and reluctant prodigy Nick Hayes is a student at Cambridge University, working with world-renowned mathematician Professor Halligan. He just wants to be a regular student, but regular isn’t really an option for a boy-genius cancer survivor who’s already dabbled in time travel.

When he crosses paths with a mysterious yet curiously familiar girl, Nick discovers that creases have appeared in the fabric of time, and that he is at the centre of the disruption. Only Nick can resolve this time paradox before the damage becomes catastrophic for both him and the future of the world. Time is running out—literally.

Wrapped up with him in this potentially apocalyptic scenario are his ex-girlfriend, Mia, and fellow student Helen. Facing the world-ending chaos of a split in time, Nick must act fast and make the choice of a lifetime—or lifetimes.

Game on.

Page border 2020 by Casey Carlisle

There is a beautiful symmetry to ‘Limited Wish’ in relation to the debut of the series ‘One Word Kill.’ It’s kitsch in a good way. Once again we get disturbances in the timeline and reactions to things being where they don’t belong… tampering with time has consequences. There is definitely no middle book syndrome with ‘Limited Wish.’ This was a great read and a top notch follow-up to ‘One Word Kill,’ and had me even more excited to get on with reading the next sequel ‘Dispel Illusion.’

We pick up a while after the events from the ending of the previous novella, again following protagonist Nick as he grapples with the events that have changed his life forever and now entering college. We get the introduction of a few new characters and Demus once again pops into the story – but is it the same Demus, or one from another timeline?

I didn’t feel the action like we got in ‘One Word Kill,’ however there is more science fiction theory at play in ‘Limited Wish.’ It may give you a headache trying to figure out the physics of time travel, alternate timelines, and time-wimey-ness. Though ‘Limited Wish’ compounds on the original storyline, adds complexity; the stakes did not feel as personally high for Nick. (I wasn’t feeling the antagonist in this novella – the justification is tenuous at best) It was just a sense I got at reaching the end. Though this could be down to how the story is not quite finished – just merely this episode – and the feeling of conclusion (and that ah-hah moment) will come in the third instalment. Nonetheless ‘Limited Wish’ is cleverly written. I loved the era of 1986, the backdrop of Cambridge University, and the choices Nick is faced with. And Mark Lawrence ties all this into symbolism played out in Nick’s Dungeons and Dragon games. It’s executed so brilliantly.

Limited Wish (#3 Impossible Times) Book Review Pic 02a by Casey Carlisle

I think I missed a bit of action: chase scenes, things blowing up, and a heavy dose of teen angst. It’s only my personal preference. But I think that would have added to the epic-ness I wanted in my minds’ eye. But again, this is only the middle book of a trilogy, so all that bang-crash-sock’em may be yet to come for the finale.

Nick has matured as a protagonist, his decisions take on the experiences he’s lived through, and you get a definitive feel of how this character is growing.

The story moves along at a clipped pace; something you could read in one sitting easily. And I couldn’t have predicted much about this story if I tried. Mark Lawrence is one author that has been able to deliver one surprise after another for me and has earned a spot in my list of favourite authors without breaking a sweat.

Limited Wish’ may not be for everyone. It marries hard science fiction with YA. So readers not into the whole theoretical physics of sci-fi will feel a little lost. But if you love ‘Doctor Who’ – this is one series you must pick up.

Overall feeling: You beauty!

Limited Wish (#3 Impossible Times) Book Review Pic 03 by Casey Carlisle

Limited Wish (#3 Impossible Times) Book Review Pic 04 by Casey Carlisle

Critique Casey 2020 by Casey Carlisle

© Casey Carlisle 2020. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Book Review – ‘One Word Kill’ (#1 Impossible Times) by Mark Lawrence

Dungeons and Dragons, time travel, ‘80’s Britian.. just like a Doctor Who episode but with more gore.

One Word Kill (#1 Impossible Times) Book Review Pic 01 by Casey CarlisleGenre: Y/A, Science Fiction

No. of pages: 201

From Goodreads:

In January 1986, fifteen-year-old boy-genius Nick Hayes discovers he’s dying. And it isn’t even the strangest thing to happen to him that week.

Nick and his Dungeons & Dragons-playing friends are used to living in their imaginations. But when a new girl, Mia, joins the group and reality becomes weirder than the fantasy world they visit in their weekly games, none of them are prepared for what comes next. A strange—yet curiously familiar—man is following Nick, with abilities that just shouldn’t exist. And this man bears a cryptic message: Mia’s in grave danger, though she doesn’t know it yet. She needs Nick’s help—now.

He finds himself in a race against time to unravel an impossible mystery and save the girl. And all that stands in his way is a probably terminal disease, a knife-wielding maniac and the laws of physics.

Challenge accepted.


One Word Kill’ is such a great concept and told in a way that felt realistic and grounded – if not intertwined with Dungeons and Dragons symbolism.

It is set in the ‘80’s London, and we get a heavy dose of that in the narrative which I adored. But I was a little thrown with the drug dealing arc, and how homosexuality was dealt with. The former was quite violent and confronting for me, and the latter had more of a current-day attitude. Being gay in the ‘80’s was a more turbulent topic, and I would have liked this developed more and ring true to the era.

I guessed the plot very early on, especially after the introduction of the ‘bald stalker.’ I jumped into ‘One Word Kill’ with no prior knowledge other than a few firm recommendations from fellow bloggers and intrigued by the premise. But I really enjoyed Mark Lawrence’s writing style, it has a raw flourish to it that feel unique and lends to the atmosphere of the novel.

SARAH JANE ADVENTURES (hi res)Told in first person from our protagonist, Mark’s point of view; the opening scene of him dealing with a cancer diagnosis. A great way to grab my attention. ‘One Word Kill’ was a joy to read. Lawrence does not waste words, each scene moves the story forward at a cracking pace.

I think I struggled with the content most of all which is why I have given it the rating I have. It felt slightly scattered and confronting at the same time. Having a small gang added to the ‘80’s nostalgia like a lot of the films from that era a’la ‘The Goonies,’ ‘Stand By Me,’ but given the books length don’t get to fully establish and explore the relationships.

A sidebar for some readers: there is graphic content, which shocked me a little given the YA demographic of ‘One Word Kill.’

Although this novel can be read as a standalone, and the major plots points are resolved, I felt like it wasn’t resounding enough for me know the story is finished, and thus am keen to get my hands on the sequel ‘Limited Wish.’ Which is another reason for the rating – maybe the story was too short to fully explore the characters, themes and take the protagonist on a journey that changes him. We get that but in a micro-dose. This was my first novel from Lawrence and colour me impressed. It reminds me of the way Seanan McGuire writes: colourful, novella-lengthed stories within a single universe.

Overall feeling: Great little discovery 🙂 

One Word Kill (#1 Impossible Times) Book Review Pic 03 by Casey Carlisle

One Word Kill (#1 Impossible Times) Book Review Pic 04 by Casey Carlisle


© Casey Carlisle 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Book Review – ‘Perihelion Summer’ by Greg Egan

Celestial bodies creating global panic.

Perihelion Summer Book Review Pic 01 by Casey CarlisleGenre: Science Fiction,

No. of pages: 224

From Goodreads:

Taraxippus is coming: a black hole one tenth the mass of the sun is about to enter the solar system.

Matt and his friends are taking no chances. They board a mobile aquaculture rig, the Mandjet, self-sustaining in food, power and fresh water, and decide to sit out the encounter off-shore. As Taraxippus draws nearer, new observations throw the original predictions for its trajectory into doubt, and by the time it leaves the solar system, the conditions of life across the globe will be changed forever.


This is more for the hard science fiction fans. Greg Egan has a distinct sophistication about his writing style and does not shy away from in-depth science and technology or theories. I really appreciated this type of narration, I like getting into the nuts and bolts of things. One glaring aspect that really stood out to me was the lack of building a protagonist the reader can connect with. I had a lot of difficulty even caring what was going on with Matt until the last third of the novella. And given the short length of this book, that is not a good thing. Additionally, whether due to the length, or the writing style, we don’t get a lot of character development either. But that is about the worst I had in opinion for ‘Perihelion Summer.’

The concept – black holes travelling through our solar system, altering the status quo and what it means for life on Earth is pretty amazing. That’s what got me hooked to purchase this novel in the first place. While I love the technicality in tone, the more mature narration, it felt a little stale. Being scientific and including all the data/mythology for your story can be distancing and isolating for a reader. Consequently for the first half I just kept wandering when something was going to happen for the character. I mean we were facing a potential extinction level event, our protagonist Matt surviving the catastrophe on a floating fish farm, aiding refugees, and I was bored. I wanted a stronger emotional connection, some motivation wrapped up in passion. We didn’t get any of that until close to the end when Matt rushed to rescue his family. Quite frankly, this novella would have packed a bigger punch if it was half the length.

Our protagonist Matt is determined and intelligent, and apart from facing a number of challenges, I don’t think he really changed throughout the entirety of ‘Perihelion Summer.’ The moment the novel ends on shows a moment of beginning down that road – but that’s it. The end.

Perihelion Summer Book Review Pic 02 by Casey Carlisle

We get a cast of different races, refugees, pirates, raging seas. None of these are really fleshed out too much. Everything felt like a device to drive the central plot forward. I guess that is another aspect as to why the novella felt a little state: there weren’t enough fleshed out characters to support the story… more chances for the reader to make an emotional connection.

The concept and world building are excellent, the basics of storytelling structure and character development were not. Greg Egan’s forte is in short stories, so I guess expecting the full minutiae of novel writing was overambitious of me. ‘Perihelion Summer’ reads like a snap shot, the middle part of a novel. You get some resolution and feel like the story is finished, and it’s satisfying enough, but I just needed more.

The pacing is definitely off for the first half – it feels really slow. And again, given its length, ‘Perihelion Summer’ should of had a rip-roaring pace given the technical tone, content, and format. The last third especially was incredible and totally redeemed this novella in my eyes. I can see some serious writing chop there. I can’t really comment on predictability, there was no clear objective set at the start, it was more a recounting of a number of incidents from a heroes journey.

I think I could only recommend this to fans of shorter hard science fiction. If you don’t understand the basics of science, biology, physics, astrophysics, you may be constantly looking things up to make sense of casual sentences. The writing style is distinctly masculine, and sparse. It’s more a case of being a fan of Greg Egan, or loving this niche demographic. But ‘Perihelion Summer’ would be a good novella to dip you toe in the waters of hard sci-fi to see if it’s something you like before tackling a full-length novel.

Overall feeling: …*computing… computing…*

Perihelion Summer Book Review Pic 03 by Casey Carlisle

Perihelion Summer Book Review Pic 04 by Casey Carlisle


© Casey Carlisle 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Book Review – ‘The Marque’ by Michael Patrick Harris

Western meets Space Invaders.

The Marque Book Review Pic 01 by Casey CarlisleGenre: Science Fiction

No. of pages: 57

From Goodreads:

The world has fallen beneath the rule of alien invaders. The remnants of humanity are divided into two camps: those who resist, and those serve.

Darrel Fines serves. He is a traitor, a turncoat who has betrayed his people, his wife, and most of all, himself. In this new world order, in which humanity is at the very bottom, Fines is a lawman for the violent and grotesque conquerors.

When the offspring of the Marque goes missing, Fines is charged with locating and recovering the alien. Caught in the crosshairs of a subdued worker’s camp and the resistance cell that he was once allied with, Fines is forced to choose between a life of servility and a life of honor.


This review will be short and sweet – because ‘The Marque’ is only 57 pages long.

While I enjoy sci-fi and horror, this combination was akin to Stephen King. Though I’m uncertain of the message.

The writing is gritty and dark and fiercely masculine. I think that is what disappointed me a little, I was hungering for a bit more perspective! A bit more mythology.

The Marque’ was more like a soundbite. A premise of a great story. A snapshot of an interesting character facing a moral crossroad.

And then it was all over.

Fantastic writing and imagery, great concept… but that is all this is.  I’d love to read a full length novel by this author, I have a feeling it would be incredible. Checking his back catalogue I can see he has only listed short stories and novellas on Goodreads. While I enjoy this medium of storytelling, I prefer novels. I like to get lost in the world building, character development, and feel the build of a fast-paced plot. You don’t get that in a shorter lengthed tome. Michael Patrick Hicks is definitely a talented writer and I recommend you check him out (but only if you enjoy mini-bites of fiction.)

Overall feeling: Not too shabby.

The Marque Book Review Pic 03 by Casey Carlisle

The Marque Book Review Pic 02 by Casey Carlisle


© Casey Carlisle 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Ghostwriting and earning money from writing under a pseudonym

Ghost writing Pic 02 by Casey Carlisle

I aspire to write novels under my own name… but at the moment, the majority of my income comes from writing for other people.

Ghostwriting, or writing for other people so they can attach their name to your work as the author is more prevalent than you might think. More so in Non-Fiction genres, but it’s pretty much everywhere.

When you take a step back and view writing as a whole – and not just novel writing – there are plenty of opportunities to earn a living. For me, I’ve diversified. I get a little bit here, a little bit there, and it all adds up enough to support myself as I chase my dream. That suits me. If I focused on a certain specialization, I find I get stagnant with creative flow, as well as being pigeon-holed as only being able to produce that kind of material. I like to mix it up and keep things fresh.

Ghost writing Pic 01 by Casey Carlisle

The majority of my income is derived from Manuals, Text books, Academic Support Material, and Speech Writing. It’s also easier to do because it’s more about conveying facts than embellishment and world building. Plus I love research, so I find it fun. It’s the type of work where there is a team involved – you work to a spec, fact check, submit for feedback and re-write. You get a stamp of approval and it’s off to someone else to worry about the editing, formatting, publishing, and marketing.

It’s much the same as Article Writing for media, except in media you need to include marketing terms and hot topic phrases (*cough* click bait *cough*) which is usually for an established columnist who is on a break or overworked. You will get a sample of their writing style to match before submitting. If you do a good enough job it can mean a fairly regular source of work.

I used to do a lot of Copywriting, but am scaling back on that, as the Marketing environment has grown exponentially in the last five years, and with so much new talent and a technology/social media focus, I’m not wanting to take a year or so off to update my skills in order to compete. It’s time I’d much rather spend writing my own content.

Screenwriting is something I fell into, and I’m finding the more work I do, the more offers I get. It was a case of who you know to get this score. Always a part of a writing team, deadlines that must be met no matter what, and I’ve gotten to work for some big movie productions down to a scripted YouTube piece.

71a83a70-33b2-4e9c-89be-b9a98cf8220eAll of that is fun and full of variety, but I’m also branching out into releasing work under a pseudonym. Only because in the world of publishing and marketing, everything is genre based. You can’t become established as a Mystery writer and then drop a cookbook on your dedicated fan base. So it’s recommended by your publishing team to ‘brand’ yourself. And thus alter ego’s are born. Plus the different genres/forms of publishing differ greatly for each pseudonym. They have their own marketing plans and budgets, different demographics and markets. Although I’m only small fry, it makes me feel like some big corporation at times with all this diversification with my writing.

All that I’ve mentioned is well and good for an established writer. I’ve got degrees, industry contacts, and thirty years of experience. For those of you starting out, do the research. Each of these endeavors were the result of weeks of toiling through information to form an action plan. Know your stuff. The internet has provided you with perfect tool to get the advice you need right in front of you for free. It just takes some time and perseverance to pull it all together. Plus, you need to get out there and network. Attend industry conferences in the field you are interested in writing for, publishing workshops, writers groups – the more resources you have, the better equipped you’ll be. Make sure you have samples of your writing handy at all times, whether it’s something you can email, or examples listed on a website, these will be crucial for attracting paid work. Don’t be afraid to put in a submission for work. Call places or send them an email query. It is an investment of time in trying to set up and get prepared for an income other than that from your novel… but it will mean you are a full-time writer.

Ghost writing Pic 04 by Casey Carlisle

These different forms of writing income have given me freedom to follow my passion, and although I’m not getting credit for my work in the form of notoriety – because it’s being published under someone else’s name. It does provide the financial freedom I need to work from wherever I carry my laptop. Plus releasing work under a pseudonym not only gives me a chance to brand work best suited to marketing activity to reach its target demographic, but also gives you the opportunity to try out different tactics in promoting. Whether traditionally published, or self-publishing, it will always be beneficial to learn how to sell your own work.

Keep at it author friends – find a way to follow your dreams!


© Casey Carlisle 2019. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Building Your Book Launch For $0 Investment

Building Your Book Launch for $0 Investment Pic 01 by Casey Carlisle

Is it possible to market your novel for free? Let’s take a closer look…

It boils down to this: The more time you put into your book launch, the more successful it will be. But does your time cost money? Not really, unless you are taking time off work.

But still, you have to get creative and put in a lot of man (or woman) hours. It’s all about building a platform, a following, making connections, and getting the word out. To do this, you are going to need a plan, each step needs a deadline, all leading up to your books release date.

It doesn’t stop there.

You will need to continue the same activities to keep the momentum and build sales after the publication date.

It’s a lot of work.

Let’s break it down, and please note this is simply about marketing your novel. Costs involved in editing, printing, and publishing your book are not included here. All of the aspects I’m discussing are things that fellow authors are currently using to market their novel. Things that work.

Building a platform.

Building Your Book Launch for $0 Investment Pic 02 by Casey CarlisleThis basically boils down to having an online presence. A place that gives all the information about your published works, tells readers where to buy your book, and offers a way to engage your readership. This can be through social media sites, blogs, or building your own free website (make sure that you are not then hit with web hosting fees.) From speaking to fellow authors who’ve had success in this medium, the more interactive platforms garner the most success. Again, it boils down to how much time and effort you donate to the cause – and finding a medium that works for you. I’ve spoken to published authors who’ve had varying tracked sales from sites like facebook, WordPress, Instagram, tumblr, YouTube and twitter.

Facebook requires you to post regularly, and authors have had more sales conversions in interacting with writing groups and book clubs. Some have tried facebook adds, (which cost money) but have had little to no success in that converting to sales. I only think facebook adds work in conjunction with other types of marketing, and if you are more established so the public will recognise your book or name. Facebook was also great in contacting readers for reviews on ARC copies – which when posted on Amazon and Goodreads promote your book prior to its release.

Social media allows you to grow, and tap into communities, build hype, and pull together a street team creating buzz about your upcoming release (like a book tour.) Just about every author I’ve spoken to about this has said the minimum amount of time they spent building a following was around a year. Which, if you are planning a book release in advance is not too bad. You need to initiate marketing activity at least six months before the release date if you want to see a response in your sales.

Creating this type of buzz also turns into presales. You can get your following to buy immediately through presale options available on Amazon. The more sales you make, the higher your ranking, and the more Amazon will make your book visible in their recommendations section. So, planning is key!

Through the various aspect of your online platform you can collect email addresses to send out updates and reminders of your release date. It helps to prompt your readership to get sales. But don’t spam the heck out of them – it will have the reverse effect.

With the interaction you have with people on social media, it creates a relationship. They become invested in your novel, in you as a person, in your career. That translates into sales, support, and book reviews. They can also provide constructive criticism and help you grow into a better writer.

You can do this same type of activity in person.


Building Your Book Launch for $0 Investment Pic 03 by Casey CarlisleAt book clubs, at free seminars and workshops at your local library. You never know who that one ‘person of influence’ is that will catapult your books exposure to the next level.



Build a press kit.

Building Your Book Launch for $0 Investment Pic 04 by Casey CarlisleHave it ready and contact newspapers, magazines, television talk shows, radio stations, podcasts, review sites. You never know which one of these will run with a story. That is valuable exposure. It just takes time and research.

Generally you want to start contacting media outlets around three months before your release date to cash in on momentum – and give them enough time to publish or air an article.

Enter writing competitions.

Building Your Book Launch for $0 Investment Pic 05 by Casey CarlisleThere are a numerous competitions running annually. If your novel meets the criteria for entry, why not submit it. Many require no entry fee – but some do. I know three authors who did not win, but were placed in the top five, or got an honourable mention. This is a great thing to entice a publishing company to spend more money on a marketing campaign. It gives your writing credence and exposes your manuscript to a wider variety of publishing professionals.

Being shortlisted for a prize is something you can put on your cover, list in your books description. It substantiates you as an author. Plus all those people who entered and monitor the competition are likely to purchase a copy of your novel.

Collaborative Advertising in End Pages.

Building Your Book Launch for $0 Investment Pic 06 by Casey CarlisleThis is a bit of out-of-the-box thinking for those who go the self-publishing route, because you control the content in the blank pages at the back of the book. A group of authors who help each other out as critical partners came up with the idea of promoting each other’s novels in the end pages of their releases. You get a page to essentially place an advertisement for another author’s book, and in turn they do the same for you. And on e-book releases, you can include a link direct to your sales platform (be it Amazon, or a private e-store.)

Book Subscription Boxes.

Building Your Book Launch for $0 Investment Pic 07 by Casey CarlisleThere are a number of subscription services out there. They have different criteria for their featured novels, and a lot of the time they are themed. Do some research and see if your novel meets that criteria and contact them and see if they are interested in featuring your book. You can time it with your release date. It’s free marketing for your novel, reaching an already established and eager audience.

 Release a free companion novella.

Many authors do this, it a smart technique. Essentially you are giving away a free teaser of your novel. It’s usually in the form of an e-book and hooks the reader to order (or pre-order) your novel upon completion. Or you could use it as a free gift with purchase. ‘Buy my novel and receive this limited edition bonus material you can’t get anywhere else.’ It’s a bonus, it’s exclusive, only available from your platform for a short window of time.

Swapping banner ads, or collaborative advertising.

Building Your Book Launch for $0 Investment Pic 08 by Casey CarlisleI’ve seen this done with limited success. You have to be tapped into your demographic, and you need to choose an equitable product/market willing to do the same. You both advertise, or talk about each other’s product (or novel) on your platform. It does work, but I think it takes a lot of time to find the perfect fit and get the advertising part right.

Book reviews.

Building Your Book Launch for $0 Investment Pic 09 by Casey CarlisleWord of mouth recommendations are what drives the publishing industry. ARC copies of your novel can make or break your book release. Make sure you have your book listed for pre-sale so people can reserve a copy, and then those who read your ARC can write their reviews and it goes live instantly. Make sure the people you approach for reviews are not the victim of spamming emails or cold contact. The whole point of having a platform is to build relationships. Don’t send a free copy to a YouTube book reviewer and expect the sales to come pouring in. They don’t know you. Your book is likely to get shelved or donated and no exposure will come to fruition. Book reviewers love books, love authors. If you take the time to connect and build a relationship, their likely to reciprocate. Make sure they are in your target demographic and enjoy reading your genre before you even think of supplying a copy of your ARC.


Regardless if you are traditionally published, indie published or self-published, you should be doing your own form of marketing. Get creative. There are no rules in how to reach a prospective audience. I’ve even spoken to an author who garnered huge sales from touring schools across the country to talk about careers in writing for English classes. She wasn’t spruiking her book, but curious minds ended up becoming fans and purchased her novels. Some authors have run competitions to help promote their novel… do a bit of research and come up your own version. Writing can be a solitary endeavour, but publishing and marketing certainly are not. If you are a shy recluse, sorry but you are going to have to find some methods of building relationships with people in some form in order to promote your novel. There are so many ways to do this. Above are a number of things that I have seen work. It all comes down to planning and investing your time. Like building a business or renovating a house – the more time you put in of your own, the less you have to pay someone else to do it.

Don’t be afraid to reach out to other authors you love and asked what marketing methods worked for them. Many have their own platforms, an amazon or Goodreads page. What’s the worst that could happen, they not answer your question? No big loss. But if they do help you out, it’s as valuable as mentorship because you are getting valuable information that works from an industry professional.

Put your thinking caps on and best of luck.


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