Building Your Book Launch For $0 Investment

Building Your Book Launch for $0 Investment Pic 01 by Casey Carlisle

Is it possible to market your novel for free? Let’s take a closer look…

It boils down to this: The more time you put into your book launch, the more successful it will be. But does your time cost money? Not really, unless you are taking time off work.

But still, you have to get creative and put in a lot of man (or woman) hours. It’s all about building a platform, a following, making connections, and getting the word out. To do this, you are going to need a plan, each step needs a deadline, all leading up to your books release date.

It doesn’t stop there.

You will need to continue the same activities to keep the momentum and build sales after the publication date.

It’s a lot of work.

Let’s break it down, and please note this is simply about marketing your novel. Costs involved in editing, printing, and publishing your book are not included here. All of the aspects I’m discussing are things that fellow authors are currently using to market their novel. Things that work.

Building a platform.

Building Your Book Launch for $0 Investment Pic 02 by Casey CarlisleThis basically boils down to having an online presence. A place that gives all the information about your published works, tells readers where to buy your book, and offers a way to engage your readership. This can be through social media sites, blogs, or building your own free website (make sure that you are not then hit with web hosting fees.) From speaking to fellow authors who’ve had success in this medium, the more interactive platforms garner the most success. Again, it boils down to how much time and effort you donate to the cause – and finding a medium that works for you. I’ve spoken to published authors who’ve had varying tracked sales from sites like facebook, WordPress, Instagram, tumblr, YouTube and twitter.

Facebook requires you to post regularly, and authors have had more sales conversions in interacting with writing groups and book clubs. Some have tried facebook adds, (which cost money) but have had little to no success in that converting to sales. I only think facebook adds work in conjunction with other types of marketing, and if you are more established so the public will recognise your book or name. Facebook was also great in contacting readers for reviews on ARC copies – which when posted on Amazon and Goodreads promote your book prior to its release.

Social media allows you to grow, and tap into communities, build hype, and pull together a street team creating buzz about your upcoming release (like a book tour.) Just about every author I’ve spoken to about this has said the minimum amount of time they spent building a following was around a year. Which, if you are planning a book release in advance is not too bad. You need to initiate marketing activity at least six months before the release date if you want to see a response in your sales.

Creating this type of buzz also turns into presales. You can get your following to buy immediately through presale options available on Amazon. The more sales you make, the higher your ranking, and the more Amazon will make your book visible in their recommendations section. So, planning is key!

Through the various aspect of your online platform you can collect email addresses to send out updates and reminders of your release date. It helps to prompt your readership to get sales. But don’t spam the heck out of them – it will have the reverse effect.

With the interaction you have with people on social media, it creates a relationship. They become invested in your novel, in you as a person, in your career. That translates into sales, support, and book reviews. They can also provide constructive criticism and help you grow into a better writer.

You can do this same type of activity in person.

Network.

Building Your Book Launch for $0 Investment Pic 03 by Casey CarlisleAt book clubs, at free seminars and workshops at your local library. You never know who that one ‘person of influence’ is that will catapult your books exposure to the next level.

 

 

Build a press kit.

Building Your Book Launch for $0 Investment Pic 04 by Casey CarlisleHave it ready and contact newspapers, magazines, television talk shows, radio stations, podcasts, review sites. You never know which one of these will run with a story. That is valuable exposure. It just takes time and research.

Generally you want to start contacting media outlets around three months before your release date to cash in on momentum – and give them enough time to publish or air an article.

Enter writing competitions.

Building Your Book Launch for $0 Investment Pic 05 by Casey CarlisleThere are a numerous competitions running annually. If your novel meets the criteria for entry, why not submit it. Many require no entry fee – but some do. I know three authors who did not win, but were placed in the top five, or got an honourable mention. This is a great thing to entice a publishing company to spend more money on a marketing campaign. It gives your writing credence and exposes your manuscript to a wider variety of publishing professionals.

Being shortlisted for a prize is something you can put on your cover, list in your books description. It substantiates you as an author. Plus all those people who entered and monitor the competition are likely to purchase a copy of your novel.

Collaborative Advertising in End Pages.

Building Your Book Launch for $0 Investment Pic 06 by Casey CarlisleThis is a bit of out-of-the-box thinking for those who go the self-publishing route, because you control the content in the blank pages at the back of the book. A group of authors who help each other out as critical partners came up with the idea of promoting each other’s novels in the end pages of their releases. You get a page to essentially place an advertisement for another author’s book, and in turn they do the same for you. And on e-book releases, you can include a link direct to your sales platform (be it Amazon, or a private e-store.)

Book Subscription Boxes.

Building Your Book Launch for $0 Investment Pic 07 by Casey CarlisleThere are a number of subscription services out there. They have different criteria for their featured novels, and a lot of the time they are themed. Do some research and see if your novel meets that criteria and contact them and see if they are interested in featuring your book. You can time it with your release date. It’s free marketing for your novel, reaching an already established and eager audience.

 Release a free companion novella.

Many authors do this, it a smart technique. Essentially you are giving away a free teaser of your novel. It’s usually in the form of an e-book and hooks the reader to order (or pre-order) your novel upon completion. Or you could use it as a free gift with purchase. ‘Buy my novel and receive this limited edition bonus material you can’t get anywhere else.’ It’s a bonus, it’s exclusive, only available from your platform for a short window of time.

Swapping banner ads, or collaborative advertising.

Building Your Book Launch for $0 Investment Pic 08 by Casey CarlisleI’ve seen this done with limited success. You have to be tapped into your demographic, and you need to choose an equitable product/market willing to do the same. You both advertise, or talk about each other’s product (or novel) on your platform. It does work, but I think it takes a lot of time to find the perfect fit and get the advertising part right.

Book reviews.

Building Your Book Launch for $0 Investment Pic 09 by Casey CarlisleWord of mouth recommendations are what drives the publishing industry. ARC copies of your novel can make or break your book release. Make sure you have your book listed for pre-sale so people can reserve a copy, and then those who read your ARC can write their reviews and it goes live instantly. Make sure the people you approach for reviews are not the victim of spamming emails or cold contact. The whole point of having a platform is to build relationships. Don’t send a free copy to a YouTube book reviewer and expect the sales to come pouring in. They don’t know you. Your book is likely to get shelved or donated and no exposure will come to fruition. Book reviewers love books, love authors. If you take the time to connect and build a relationship, their likely to reciprocate. Make sure they are in your target demographic and enjoy reading your genre before you even think of supplying a copy of your ARC.

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Regardless if you are traditionally published, indie published or self-published, you should be doing your own form of marketing. Get creative. There are no rules in how to reach a prospective audience. I’ve even spoken to an author who garnered huge sales from touring schools across the country to talk about careers in writing for English classes. She wasn’t spruiking her book, but curious minds ended up becoming fans and purchased her novels. Some authors have run competitions to help promote their novel… do a bit of research and come up your own version. Writing can be a solitary endeavour, but publishing and marketing certainly are not. If you are a shy recluse, sorry but you are going to have to find some methods of building relationships with people in some form in order to promote your novel. There are so many ways to do this. Above are a number of things that I have seen work. It all comes down to planning and investing your time. Like building a business or renovating a house – the more time you put in of your own, the less you have to pay someone else to do it.

Don’t be afraid to reach out to other authors you love and asked what marketing methods worked for them. Many have their own platforms, an amazon or Goodreads page. What’s the worst that could happen, they not answer your question? No big loss. But if they do help you out, it’s as valuable as mentorship because you are getting valuable information that works from an industry professional.

Put your thinking caps on and best of luck.

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Connecting With Professional Writers – Growing Your Network

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Writing in and of itself is a solitary journey, especially in the beginning stages. But when we embark on that publishing and marketing stage it can be extremely difficult and a somewhat insurmountable task. That’s where we need to reach out. Find resources, use editing services, tap into education… but how do you actually grow a network of like-minded professionals short of cold-calling?

I’ve managed to meet published authors and other professionals in the publishing industry through a number of means. But it all comes down to getting involved. Introducing yourself and becoming a part of a conversation. And it doesn’t have to be about writing. Just break the ice, once that is done you can get to more important and exciting matters. Share your experiences.

I’ve attended a number of workshops and seminars and ended up trading emails with people I met there. We keep in contact through social media and arrange the occasional coffee for a chat. I find this helps with staying motivated and meeting others going through the same process reminds me that I’m not alone. Not even in my own neighbourhood.

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I’ve also joined a few facebook writers groups. These are great. We swap tips, critique each other’s works, and pass on great contacts that have been vetted. Heck even if I don’t post much there, just reading everyone else’s chats is invaluable. Additional to that, I’ve garnered great contacts through LinkdIn, and registered State literature sites. Not only do they post up-to-date information on writing competitions, postings for paid work, but also regularly release news on gatherings, seminars and workshops in my area. More and more I’m finding that writing does not have to be such a solitary endeavour.

I’ve also connected with published authors through other social media platforms and emails. Whether it be over the love of their writing, a shared review, or a heads-up on something a bit hokey going on with their book. I can’t tell you how many pirated copies of books I’ve been spruiked. I always notify the author so they can take action… We don’t want our industry leeching money when it is already so hard to make a worthwhile living from.

The concept of business, technology, the Internet and the network. A young entrepreneur working on a virtual screen of the future and sees the inscription: Social media

Growing this kind of network can provide you with great Critical Partners, references for editing services, tips and tricks for marketing your novel, and even contacts to get your foot into the door with traditional publishing houses. It also helps get the word out about your novel. Once you have released your book it can mean having the difference of a ‘Street Team’ spreading the word, and having to do it all yourself (or pay big bucks for advertising.)

If you’re reading this blog post – you already have a valuable source at your fingertips. There are authors-a-plenty with blogs of their own. Post a comment or send a direct message – generally the online community is supportive and will help you on your journey.

So don’t be afraid to reach out. Go to a workshop, attend a seminar, visit a book launch, scout out a writer’s group either in your local area or online, register with writing organisations. We all have to start somewhere, and the more friends and resources you have at your back the better chance you’ll have at success.

Stay Calm and Keep Writing!

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© Casey Carlisle 2018. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Becoming a writer – Expanding your world.

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There’s more to becoming an author than just putting pen to paper, you need to make personal connections too.

I recently attended a seminar at a local library on writing and publishing, and it reminded me of an important aspect to the writer’s career that I haven’t yet touched on with this blog. Getting out there!

Writing is a solo activity. It’s isolating.

Yes, there is a plethora of information out there on the internet on learning how to publish and market your novel, but nothing beats firsthand knowledge and experience from your peers. You can always garner some titbit from attending events like these.

Becoming a Writer Expanding Your World Pic 01 by Casey CarlisleAnd another activity usually shunned by writers – networking. As a species, we’re usually most comfortable at the computer in a temperature controlled room with a steady supply of snack foods (*cough* breakfast cereal *cough*), we don’t have to worry about brushing our hair and can shuffle about in trackies and old t-shirts. Networking means, having to go through the grooming process (not so bad), venturing to some unfamiliar place where there is a lot of people (somewhat inconvenient) and taking to people, usually in front of everyone (*a cloud of dust as I sprint away*).

I can’t stress enough how valuable it has been for me to sit down and have a conversation with a fellow writer or aspiring author.

They help fan the flame of your enthusiasm for writing.

They provide you with information to help you along the way.

They can offer contacts to help your career.

Networking, or making friends in your industry, is a must do activity for all writers. Even if it’s only to email back and forth with updates and support, or catch up for an occasional coffee and swap stories, maybe you can critique each other’s work, or co-write a story.

It can be like finding a kindred spirit or a mentor. I know it can sound daunting, but it makes a massive difference to your career.

I know some seminars and workshops can be boring, or you fail to glean anything relevant for your situation, but if you see it as an opportunity to meet some likeminded bibliophiles, it’s a game changer. And yes, they are usually as introverted as you are, so it will take someone to break the ice. Walk up, introduce yourself, say what type of writing you do and ask them what they specialise in. Ask what they thought of the seminar, where they want their writing career to go… the words should start flowing. Swap emails, hand out your card. Even if you don’t find that writing buddy you dreamed of, you may make a fan, so really, it’s up to you what you want to get out of these events.

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Plus it’s really good practice for when you get to the stage of talking to other professionals about publication or formatting your work, maybe trying to sell you book on a radio segment or t.v. spot. Someone’s got to do it, and if you don’t believe in your writing enough to flog it to everyone and sundry, no-one will ever hear about it.

You may even meet someone who has a foray into the side of things you don’t have a lot of confidence in, or know little about… there’s a foot in the door right there!

Well, this is sounding like a bit of a rant. So in closing – hit up a seminar. Make friends. Be awesome.

And as always, happy writing.

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© Casey Carlisle 2016. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.

Interpreting the spirit

Sometimes there is a different type of language barrier – maybe you’re existing on different Plains?

OLYMPUS DIGITAL CAMERAOne of my favourite challenges while temping, was for a company offering spiritual services and courses. It had more to do with understanding the way my new boss spoke… she didn’t have traditional ways of thinking and I was frequently needing to decipher what is was she was really after. That’s not saying that she was difficult to understand or work for, she just has an artistic interpretation of the world.

We were about to launch a new curriculum and introduce subjects and course material to clientele and the general public. It sounds simple, but throw in a Director who, being true to the stereotype, tended to talk and operate in concepts – and the task became more and more intimidating.

I had to learn a whole new way of communicating and mused how our conversations would look with subtitles:
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It may sound like I had a frustrating task with no leadership when attempting to organise a series of spiritual seminars, but in truth it was fantastic. You could get as creative as you wanted, make things bright and colourful, think outside the box… way outside!

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If you want to know what I did for the seminar:

Instead of throwing together a PowerPoint Presentation on a set list of topics, I created ‘Stations’ around the room which had flatscreens looping material on multimedia packets for each area of speciality. Substituting the typical folder with pages of information for products with our branding, complete with information on use, company background, courses, contact info etc. – essentially a show bag of goodies.

Each station was a sensory adventure with music or live instruments, flowers, burning oils, and shimmery stones. A smorgasbord of stimulation. The Director was then able to head to whichever station she wanted to and give her excitable spiel, with complete freedom to follow a train of thought, or follow where the largest group of participants gathered.

Tales of a Temp by Casey Carlisle

© Casey Carlisle 2015. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Casey Carlisle with appropriate and specific direction to the original content.